Performance Advertising Lead

2 weeks ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As the Performance Advertising Lead specializing in Google, you will be responsible for developing and executing a comprehensive performance advertising strategy on the Google platform. Leveraging your expertise in digital advertising, data analysis, and Google-specific optimization, you will lead a team to achieve business goals and maximize return on investment.

**Responsibilities**
- Develop and implement a strategic performance advertising plan on the Google platform aligned with overall marketing and business objectives.
- Plan, execute, and optimize performance advertising campaigns on Google platforms, covering search, display, video and other ad formats.
- Collaborate with creative teams to develop high-performing ad creatives tailored to the Google audience.
- Utilize analytics tools to track and analyze the performance of Google advertising campaigns.
- Implement targeted audience strategies and segmentation specific to Google users.
- Stay updated on the latest Google advertising technologies, features, and trends.
- Collaborate with marketing, product, analytics, and other teams to align Google advertising strategies with broader business goals.
- Ensure consistent messaging and branding across all Google advertising channels.
- Develop and manage budgets for Google advertising campaigns, ensuring cost-effectiveness and maximum ROI.
- Monitor campaign expenses and optimize budget allocation based on Google platform performance.

**Requirements**:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience in performance advertising, with a minimum of 7 years in a leadership role, specifically focused on Google platforms.
- In-depth understanding of Google advertising platforms, features, and optimization techniques.
- Experience with audience targeting, segmentation, and data-driven decision-making on Google.
- Strong analytical skills and proficiency in analytics tools, with a focus on Google Analytics.
- Excellent leadership, communication, and collaboration skills.
- Strategic thinking and the ability to align Google advertising efforts with business objectives.
- Familiarity with ad tech solutions and emerging trends in Google advertising.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire

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