Marketing Communications Executive
5 months ago
Branding / Marketing Collaterals / Reports
- Promote awareness of brand image internally and externally.
- Support offline and online activities and initiatives to bolster the property's reputation and image in the media and in the community (eg; social media).
- Manages the residence’s social media (FB/IG) and other relevant platforms engagement in the approved social media platforms in accordance to the brand policies and guidelines. Eye for details and photography skills
- Develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps) for promotional events, property tours, and conferences.
- Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation format.
- Media Relations. Prepare media releases and coordinate dissemination of press kits.
- Handle media enquiries, consistent updates to establish good relations with media.
- Refer requests for information from the media to an appropriate spokesperson or information source.
- Support media relations outreach efforts, including pitching ideas and events, interview facilitation, and media tours.
- To track local/national/global social media influencers and suggest possible partnership opportunities for tactical/content marketing initiatives
- Coordinate on-property visits from media, including reservations, amenities, special requests, and dining.
- File information and update press database, including list of all media contacts and media distribution lists (e.g., contact information, magazine circulation and demographics).
- Assist with on-site media relations for local events, including, but not limited to, grand openings/anniversaries, marketing/promotional events, and other press functions.
- Media Clipping
- Monitor and track key competitor social media activity
- File and update press database, digital library, and press clippings.
- Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.
- Website Management
- Make updates to property website by making changes directly to the website or by coordinating with appropriate others in order to make updates.
- To ensure information is uploaded on time and work with various departments to get information submission is timely.
- Database Management
- Oversee the management of the database.
- Coordinate with various departments for regular updates.
- Promotions / Sponsorships
- Assess suitability and recommend for action.
- Liaise with other departments and third parties for marketing collaterals.
- Budget: Expense Report and Accruals
- Coordinate the timely submission of Purchase Orders / Invoices.
- Compile the monthly expense and accrual reports.
- General Duties / Administrative Matters
- Attend weekly Promotions Meeting and to take minutes if necessary.
- Assist in organizing activities wherever needed.
- Any other duties as may be assigned from time to time
**Salary**: RM2,000.00 - RM3,000.00 per month
**Benefits**:
- Health insurance
- Parental leave
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