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Retail Marketing Executive
2 weeks ago
Set seasonal retail marketing calendar in alignment with internal stakeholders
- Plan, brief and execute retail marketing campaigns with our store operations on branded campaigns
- Directing visual merchandising toolkits and training, POS, and digital content
- Align with the global Direct to Customer (DTC) marketing team on brand guidelines and campaign executions
- Conduct campaign reporting and performance analysis
- Manage brand store events including product launches, centre pop-ups, athlete appearances and run clubs.
- Manage all marketing materials, signage, and opening events for new store roll outs.
- Work with the Digital Marketing Manager to integrate RunKeeper activations instore
- Working closely with centre management across our store network, external suppliers/agencies to deliver campaign assets
- Manage brand store PR and paid media activity to drive traffic and optimise campaign performance
- Conduct market research to gain shopper insights to optimise instore experience
- Manage the Retail Marketing budget
- Assist the Trade Marketing Manager in adhoc marketing tasks and projects as required
**Job Types**: Full-time, Permanent
Pay: RM2,300.00 - RM3,000.00 per month
**Benefits**:
- Maternity leave
- Parental leave
Schedule:
- Monday to Friday
Supplemental pay types:
- Overtime pay
- Yearly bonus
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- Marketing: 1 year (preferred)
**Language**:
- English (preferred)
- Bahasa (preferred)
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