Mgr/avp, Worksite Marketing Business Development

2 months ago


Kuala Lumpur, Malaysia United Overseas Bank (Malaysia) Bhd Full time

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
The **Retail **function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

**Personal Financial Services**

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

**Responsibilities**:

- Provide segment strategies support via strategic alliances and marketing integration.
- In charge of client acquisition through partner bases Involve in segmentation value proposition creation and distribution strategy
- Integrate campaigns Integration to Sales Activities Partner co-marketing sponsorship for internal sales activities
- Develop and implement marketing communication strategies Track and report on all campaign launches.
- Identify leads to be pumped into Customer Relationship Manager (CRM) for cross selling.
- Monitor CRM leads closure and reporting. Work closely with Client Advisors and Relationship Managers on monthly on-boarding events at branches.

**Job Requirements**:

- At least a Bachelor's Degree in any field.
- Minimum 4 years of working experience in sales and services within the Banking industry or any related field.
- Good communication and interpersonal skills. Proactive, a team player and able to work independently.

**Be a part of UOB Family**:



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