Avp - Wb Marketing & Communications

2 weeks ago


Kuala Lumpur, Malaysia OCBC Bank Full time

**AVP - WB Marketing & Communications** **-** **(**240000CB**)**

**Responsibilities**:

- Plan, manage and execute customer-centric Go-To-Market plans - online and offline.
- Collaborate with Product team, Data team, Sales team or any key stakeholders to develop strategy to identify and drive new product initiative for customers.
- Plan, manage and execute effective & timely Go-To-Market plans.
- Monitoring campaign performances and proactively review improvement strategy.
- Marketing Opportunity Analysis - Capture market trends and customers’ need to capture opportunities in growth
- Assist in the monitoring, identifying and recommendation of areas for improvement in customer satisfaction, challenges, or reduction of customer drop-off
- Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement
- Reporting campaign and media KPIS to management on regular basis through various dashboards
- Develop and implement experiments with Data to test hypothesis for which changes will drive product adoption and growth
- Deep understanding of funnels, ecosystems, advertiser behaviors to identify opportunities in growth
- Have relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, SEO optimization

**Qualifications**

**Job Requirements**:

- At least 8 years of relevant experience in B2C or B2B marketing.
- Result-oriented team player who can work independently with mínimal supervision.
- Meticulous, self-initiated, strong project management skills.

**Primary Location**: Malaysia-Kuala Lumpur-Kuala Lumpur

**Job**: Marketing

**Organization**: MAL - Brand & Communications Division

**Schedule**: Permanent

**Job Posting**: 21-Mar-2024, 2:16:17 AM


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