Chief Marketing Officer

6 months ago


Kuala Lumpur, Malaysia Management Recruitment Group Full time

**Chief Marketing Officer (CMO) - Real Estate (Malaysia)**

***Overview**:

- As the Chief Marketing Officer (CMO) you will play a pivotal role in leading and executing marketing strategies to drive business growth, brand recognition, and market share within the highly dynamic and competitive real estate industry in Malaysia. Your strategic vision, innovative thinking, and deep understanding of the local market will be instrumental in shaping our brand's presence and driving revenue.

**Responsibilities**:

- **Developing and Implementing Marketing Strategy**: Design, implement, and continuously refine comprehensive marketing strategies aligned with the company's objectives, target audience, and market trends in the Malaysian real estate sector.
- **Brand Management**: Oversee the development and maintenance of a strong brand presence, ensuring brand consistency across all channels and touchpoints.
- **Market Research and Analysis**: Conduct thorough market research, competitor analysis, and customer insights to identify opportunities, trends, and potential risks. Utilize data-driven insights to inform decision-making processes.
- **Lead Generation and Conversion**: Drive lead generation efforts through various marketing channels including digital marketing, traditional advertising, partnerships, events, and others. Implement strategies to optimize lead conversion rates and maximize ROI.
- **Sales Enablement**: Collaborate with sales teams to develop effective sales enablement tools, materials, and resources to support the sales process and drive revenue growth.
- **Public Relations and Communications**: Manage external communications, media relations, and public relations activities to enhance brand reputation, manage crises effectively, and maintain positive relationships with stakeholders.
- **Customer Relationship Management (CRM)**:Implement and manage CRM systems to effectively track customer interactions, manage leads, and optimize customer journey touchpoints.
- **Budget Management**: Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing objectives and ROI targets.
- **Team Leadership and Development**: Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous learning.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
- Minimum of 8-10 years of experience in marketing, with at least 5 years in a senior leadership role (preferably VP/C level) within the real estate industry in Malaysia.
- Deep understanding of the Malaysian real estate market, industry dynamics, and regulatory environment.
- Proven track record of developing and implementing successful marketing strategies that drive business growth and revenue.
- Strong analytical skills with the ability to interpret data, analyze trends, and develop actionable insights.
- Excellent communication, interpersonal, and leadership skills.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
- Proficiency in digital marketing tools and platforms, CRM systems, and analytics tools.
- Fluency in English; proficiency in other languages (Bahasa, Mandarin) is a plus.



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