E-commerce Manager
6 months ago
**Hello. We’re Blood.**
**Our purpose is to revolutionize periods.**
**Who are we?**
Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.
Our products are sold across 15 countries, both direct-to-consumer online and in more than 10,000 retail stores - making more than 7 million periods better so far.
Today was good. Tomorrow will bleed better.
**Who we’re looking for**:
- If hearing ATC, AOV, and CVR gets you excited
- You’re hungry for growth and believe in always iterating to produce better work
- You love analyzing numbers and taking action from your insights
We invite a skilled, forward-thinking Ecommerce Manager to join our dynamic team. In this key role, you will steer our Ecommerce sales channels, with the objective to plan and execute our ambitious annual Ecommerce sales & growth plans. You will work alongside strong marketers and top management to strengthen and scale-up the Blood online business.
You must have hands-on experience managing Ecommerce channels (e.g. Shopee, TikTok Shop, Shopify). A good eye for effective PDPs will help immensely. At the same time, you are expected to move fast and be comfortable operating at an analytical, yet tactical, level and be deeply grounded in consumer insights and data.
**Core Responsibilities**:
**Marketplace Channel Search, Display, and Campaigns (30%)**
- Shortlist, secure, and manage payday, double digits campaigns, launches and any signed packages with the platforms with RoAS in mind
- Change out visuals and PDP images/copy regularly, depending on campaign (working hand-in-hand with design and brand team)
- Increase marketplace SRP CTRs by optimizing PDP thumbnails and titles
- Develop and maintain strong relationships with key Ecommerce platform account managers, and be the main point of contact, ensuring we participate in platform level campaigns and get more traffic boosts/exposure
- For Shopee/TikTok, scale up keyword and display ad spend within reasonable RoAS
**Ecommerce Channel Promotion Planning and Execution (30%)**
- Create and implement tactical offers/mechanics/promotions to support marketing ads, campaigns and initiatives across marketplace, DTC and Tiktok platform.
- Drive growth by collaborating with marketers to develop and execute both digital and physical marketing pushes such as events, sampling, live-stream selling etc.
**Ecommerce Channel ATC, AOV and CVR Improvement (30%)**
- For each channel (e.g. Shopee, TikTok, Shopify etc.), keep experimenting to improve ATC, CVR and AOV
- Drive PDP improvements, bundling, volume promotions, and other Ecommerce optimizations and improvements across all Ecommerce touchpoints
**Analysis & Team Communications(10%)**
- Develop a cadence of tracking key metrics and insights by channel, in order to align with growth leaders, marketers and channel specialists
- Analyze customer behavior and sales data of new vs returning users, identify trends and opportunities for growth
- Analyze data to ensure promotion and marketing effectiveness (Eg: ATC to CVR, vouchers, peak time etc)
- Work closely with Ops team to forward plan Ecommerce inventory/packing demand, and finance team for monthly reconciliations
**Skills & Qualifications**
- Hands-on experience managing and growing Ecommerce channels (e.g. Shopee, TikTok Shop, and Shopify)
- A hunger for growth is critical because you will be driving some of the biggest channels of Blood’s sales growth
- Fast learner and a team player with a bias to action, while being detailed-oriented
- Strong analytical ability to use quantitative data to develop actionable insights and then execute them, with a deep understanding of key performance metrics such as CTR, ATC, AOV, CVR.
**A bit more about us**
- Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
- Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
- Strong backing - We are funded and backed by top angel investors in SE-Asia, as well as DSG Consumer Partners
- Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
**Why Join Us?**
Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and l
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