Trade Marketing Manager

2 weeks ago

Kuala Lumpur, Malaysia Reckitt Full time

**Responsibilities**:

- Accountability to develop and implement the 4P strategy across specific channels for driving growth for Reckitt’s brands. Playing a key role in Sales team, you will oversee the achievement of customer and channel plans.
- Oversee sales forecasts and sales strategy, proposing and directing the execution of programs to maximize sales volume potential to achieve business plans.
- Develop customer /category 4P strategy and tactics working alongside the channel sales teams and customizing building on global 4P strategies for local channel execution.
- Manage trade marketing budget and define category trade marketing KPIs.
- Translate category and consumer agenda into actionable shopper/channel/customer marketing plans.
- Contribute to category marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams.
- Continuous analysis of customer position, working together with channel sales team to recommend in-store action aimed at strengthening Reckitt's position within categories.
- Implement category strategies and vision across customers; lead and support the implementing of Reckitt’s promotional strategy across customers, in line with brand priorities and media plans.
- Performs ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
- Conducts modelling and rationale analysis to support decision process e.g., Ranging, Promotion.

**Skills, Qualification & Experience**:

- Prior trade marketing experience within the FMCG industry of at least four years, and preferably additional functional experience in either: Sales or brand marketing.
- Results oriented, tenacious and resilient, driven to achieve even when faced with obstacles.
- Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams.
- Strong commercial understanding of business issues/opportunities.
- Strong communication skills, both written and oral (in English).
- Strong understanding of sales and marketing strategy and planning issues.
- Strong analytical skills with ability to develop strategies, tactics and measurable implementation.

**Equality**:
At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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