Trade Marketing Specialist
3 days ago
Since 1985, Paragon Corp has been developing rapidly, creating excellent beauty brands such as Wardah, Kahf, Make Over, Emina, and InstaPerfect with GMP (Good Manufacturing Practice) and HAS (Halal Assurance System) certifications. With more than 12,000 personnel all over Indonesia and annual production around 185 million pieces, Paragon has become one of the largest cosmetic manufacturers in Indonesia and is currently expanding further in Malaysia.
Role Summary
This is a full-time role for Customer Marketing Management (Trade Marketing Specialist) at ParagonCorp Malaysia in Kuala Lumpur. The CMM will be responsible for driving sales and brand presence by developing strategies for retail and distribution channels, ensuring optimal product visibility, promotions, and pricing. He/she will collaborate with sales and marketing teams to execute campaigns that influence shopper behaviour and maximize revenue.
Job Description
- Analyse data and medium-term strategies for product categories.
- Collaborate with marketing teams on pricing strategies and promotional plans.
- Manage budgets effectively, ensuring alignment with trade and marketing objectives.
- Work closely with Sales & Marketing teams to align trade promotions, optimize product visibility and availability, and ensure seamless execution.
- Monitor promotion effectiveness and share market intelligence insights regularly to inform strategic decisions.
Critical Skills
- Data Analysis and Strategy Development: Analyze sales and market data to design medium-term strategies for product categories, ensuring alignment with business goals.
- Promotion and Budget Management: Collaborate on pricing, promotions, and trade alignment, while maintaining budget responsibility.
- Performance Monitoring and Insights Sharing: Evaluate the effectiveness of promotions and regularly share actionable market intelligence to support decision-making.
Other Requirements & Qualifications
- Minimum 2 years of experience in Sales Operation, Trade Marketing, or Key Account Management (KAM). FMCG background is an added advantage.
- Bachelor's degree in Business, Finance, Marketing or any relevant fields.
- Proficient in MS Office, particularly in data processing and analysis.
- Strong analytical and strategic thinking skills to devise and implement effective strategies.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Ability to interpret data and derive actionable insights for business growth.
- Entry level
- Full-time
- Marketing and Sales
- Retail and Retail Health and Personal Care Products
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