Trade Marketing
3 days ago
A global leader in innovative food solutions, specializing in bakery, patisserie, and chocolate products. With a strong commitment to quality and customer satisfaction, the company provides cutting-edge solutions to businesses worldwide, empowering them to deliver exceptional consumer experiences.
Job Description- Create and implement trade marketing plans to drive category growth and market share.
- Monitor market trends, consumer behavior, and competitor activities to identify growth opportunities and enhance category management. Conduct customer mapping for better market positioning and product mix optimizations.
- Plan, execute, and measure the effectiveness of trade promotions, schemes, and in-store activations to drive brand visibility and customer engagement.
- Design and implement sales incentive programs, trade discounts, and marketing schemes while ensuring effective visualization of results for the sales team and business partners.
- Work closely with wholesalers, retailers, and distributors to optimize product visibility, trade margins, and overall market execution. Establish strong relationships to support trade marketing initiatives.
- Develop cost-effective sales materials, including POSM, collateral, and customer presentations, to support sales teams across various trade channels. Ensure consistent and impactful brand messaging.
- Bachelor's degree/ diploma in Business, Marketing, or related field.
- At least around 3 years of Trade Marketing experience in the FMCG line (experience in food or food ingredients in B2B or consumer markets is preferred).
- Proficiency in data analysis and reporting (knowledge in PowerPoint, Excel, including Pivot Tables, Power BI, and SAP is an added advantage).
- Strong negotiation skills, with the ability to resolve issues, and think creatively to identify and recommend the right products to meet customer needs.
- Excellent communication and interpersonal skills (proficiency in Mandarin is an added advantage).
- A competitive salary package.
- Dynamic and collaborative company culture.
- A permanent position in a large organization with growth opportunities.
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