Trade Marketing

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Michael Page Full time
About Our Client

A global leader in innovative food solutions, specializing in bakery, patisserie, and chocolate products. With a strong commitment to quality and customer satisfaction, the company provides cutting-edge solutions to businesses worldwide, empowering them to deliver exceptional consumer experiences.

Job Description
  1. Create and implement trade marketing plans to drive category growth and market share.
  2. Monitor market trends, consumer behavior, and competitor activities to identify growth opportunities and enhance category management. Conduct customer mapping for better market positioning and product mix optimizations.
  3. Plan, execute, and measure the effectiveness of trade promotions, schemes, and in-store activations to drive brand visibility and customer engagement.
  4. Design and implement sales incentive programs, trade discounts, and marketing schemes while ensuring effective visualization of results for the sales team and business partners.
  5. Work closely with wholesalers, retailers, and distributors to optimize product visibility, trade margins, and overall market execution. Establish strong relationships to support trade marketing initiatives.
  6. Develop cost-effective sales materials, including POSM, collateral, and customer presentations, to support sales teams across various trade channels. Ensure consistent and impactful brand messaging.
The Successful Applicant
  1. Bachelor's degree/ diploma in Business, Marketing, or related field.
  2. At least around 3 years of Trade Marketing experience in the FMCG line (experience in food or food ingredients in B2B or consumer markets is preferred).
  3. Proficiency in data analysis and reporting (knowledge in PowerPoint, Excel, including Pivot Tables, Power BI, and SAP is an added advantage).
  4. Strong negotiation skills, with the ability to resolve issues, and think creatively to identify and recommend the right products to meet customer needs.
  5. Excellent communication and interpersonal skills (proficiency in Mandarin is an added advantage).
What's on Offer
  1. A competitive salary package.
  2. Dynamic and collaborative company culture.
  3. A permanent position in a large organization with growth opportunities.
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