Consumer Health Trade Marketing Manager

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Bayer CropScience Limited Full time

Job Overview:

This Trade Marketing Manager role is crucial in executing Bayer CropScience Limited's consumer health trade marketing strategy. The successful candidate will be responsible for developing and implementing trade marketing plans, managing trade marketing teams, and analyzing market trends to drive business growth.

Key Accountabilities:

  • Develop and implement trade marketing strategies to improve brand presence and drive business growth.
  • Manage trade marketing teams to execute promotional programs, monitor market trends, and analyze sales performance.
  • Collaborate with cross-functional teams to ensure alignment on trade marketing objectives and budget allocation.
  • Conduct market research and analysis to identify opportunities for growth and improvement.
  • Manage trade marketing budgets, expenses, and ROI metrics to optimize business performance.
  • Degree in Business Administration, Marketing, or related area; MBA will be an added advantage.
  • Minimum 8 years working experience in sales/marketing role; with at least 3 years in trade marketing management position in FMCG or Consumer Health industry.


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