Trade Marketing Specialist
3 days ago
About the Role:
The Trade Marketing Manager plays a critical role in driving business growth through effective trade marketing strategies and initiatives. This position is responsible for developing and executing annual trade marketing plans, managing budgets, and leading cross-functional teams to achieve commercial objectives.
Key Responsibilities:
- Develop strategic trade marketing plans that drive business results and improve brand presence.
- Lead and manage trade marketing teams to execute promotional programs, monitor market trends, and analyze sales performance.
- Collaborate with cross-functional teams to ensure alignment on trade marketing objectives and budget allocation.
- Conduct market research and analysis to identify opportunities for growth and improvement.
- Manage trade marketing budgets, expenses, and ROI metrics to optimize business performance.
- Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
- Minimum 8 years of experience in sales/marketing, with at least 3 years in trade marketing management position in FMCG or Consumer Health industry.
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