Trade Marketing Manager

4 weeks ago


Kuala Lumpur, Malaysia PositiveLinks Asia Full time

Are you a trade marketing maestro with a knack for driving brand success? We're on the lookout for a Trade Marketing Specialist to join our vibrant team and lead the charge in crafting and executing top-notch trade marketing strategies.

In this pivotal role, you'll be the mastermind behind our offline marketing efforts across modern trade channels.
- **Your mission**_: to amplify brand visibility and spark sales growth in key locations. If you're ready to make a significant impact and elevate our brand to new heights, we want to hear from you

**Key Responsibilities**
- Develop and execute comprehensive offline marketing strategies tailored for hypermarkets and baby fair exhibitions.
- Collaborate with internal teams to align with overall marketing plans, promotional calendars, and baby product initiatives.
- Plan and execute impactful in-store promotions, events, activations at hypermarkets to engage customers and drive traffic.
- Coordinate all aspects of participation in baby fair exhibitions - booth design, materials, staffing, follow-up.
- Manage relationships with external agencies, vendors for booth space, promotional opportunities at fairs.
- Coordinate with merchandising team on promotional displays, signage, product placement for baby products.
- Analyze campaign performance, provide reports/insights to evaluate effectiveness and inform future strategies.
- Monitor budgets and expenditures for hypermarket and baby fair initiatives, ensuring optimal resource allocation.

**Key Requirements**
- Bachelor's degree in marketing, business administration or related field.
- Minimum 5 years of experience in offline marketing roles, preferably in FMCG/retail industry.
- Proven track record in developing and executing successful offline campaigns, ideally in hypermarkets/consumer exhibitions.
- Experience in baby product marketing or participation in baby fairs is highly desirable.
- Strong project management and multitasking abilities in a fast-paced environment.
- Own vehicle with valid driving license and flexibility to travel to retail locations.
- Ability to communicate in Mandarin is preferred.

Pay: RM96,000.00 - RM132,000.00 per year

Schedule:

- Monday to Friday

**Experience**:

- Offline Marketing in Retail/FMCG: 5 years (required)
- Offline campaigns: 5 years (required)
- Project management: 5 years (required)

**Language**:

- Chinese (required)



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