Trade Marketing Manager, Sea

7 days ago

Kuala Lumpur, Malaysia Clarios Full time

Responsibility Level:
The position is responsible for supporting sales team to expand POS network based on deep understanding of customer insights. Primary goal of the position is to lead the development of the trade marketing programs to drive channel penetration and expansion, as well as product marketing to make it easier for customers to buy and sell Clarios brands.

Typical Tasks:

- Trade Marketing (60%):_
- Work with AFM team to design trade policy to expand distribution network to achieve business targets.
- Formulate and manage trade promotion policy include sell in, sell through and sell out to drive performance growth, manage trade promotion and seminars through planning, forecasting, and budget control, motivation system for multi-channels.
- Develop CXP system, connecting with trade policy and instore merchandising to build up customer loyalty and active rate.
- Optimize POSM (Point of sales material) design and instore mechanizing, making sure the instore display is aligned with the brand positioning.
- Organize/launch channel seminars, conferences, and activities and evaluate the productivity of the seminars afterwards.
- Product Marketing (25%):_
- Lead aftermarket product portfolio analysis through market dynamic, technology trend, market intelligence, competitor study, voice of customer, develop product plans to address overlaps / gaps / opportunities and ensure alignment to Clarios product strategy.
- Develop value proposition for Clarios brands and competitive differentiation to build marketing materials, product communication for customers and consumers, including Ecommerce, branding programs, customer meetings, etc.
- Work closely with product team to develop and executed a compelling brand portfolio which drives volume, including but not limited to product positioning, brand story creation, product package & POSM development and improvement, new products/brands launch.
- Brand Marketing (15%)_
- Create and maintain VARTA brand self-own platforms and social media accounts. Leverage global / regional content for regular interactions with brand fans to promote brand positioning.
- Develop and maintain B2C leads-driven SEM/SEO, contain daily operation and amplification in peak seasons, increase brand positive exposure.
- In the long run, develop and implement social media communication strategies in key industry & mainstream media platforms, continuously create positive brand and product WOM. Regular social media buzz monitoring & analysis, develop media listening reports per half year.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Engineering, or related curriculum.
- Minimum of 10+ years in trade marketing, or 5+ years product marketing as well as 3+ years brand marketing in durable goods industry, preferably in auto aftersales industry.
- Excellent communication, presentation, and leadership skills required. Strong interpersonal and influencing skills cross-functionally.
- Demonstrated track record of strong leadership with ability to achieve results through others and successfully lead major project teams.
- Excellent critical and strategic thinking with ability to translate strategy into actions and results.
- Should be able to work effectively with cross functional groups and participate in problem solving process. Should be highly self-motivated with strong initiative to learn. Good written and verbal communication skills required. Equivalent experience may substitute for requirements.
- Ability to fluently communicate in both English and Mandarin Chinese

Working Conditions:

- Based in KL Head Quarter office with willingness to travel 30% to 50% as business request

Clarios is the global leader in advanced, low-voltage battery technologies for mobility. We power progress through ever-smarter solutions for virtually every kind of vehicle. With 16,000 employees in over 140 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous ESG focus - advancing best-in-class sustainability practices and advocating for them across our industry. Clarios is a Brookfield portfolio company. Learn more about us at


Clarios is the creator behind VARTA vehicle batteries, which are designed to deliver the optimal level of power and longevity for every kind of vehicle. Whether you need batteries for your heavy-duty commercial vehicle, your highly equipped car with Start-Stop, or any kind of electric vehicle - VARTA always offers the right technology for every energy demand.

read our latest report

.

  • Sea Lead for Esfm

    3 weeks ago

    Kuala Lumpur, Malaysia Hewlett Packard Full time

    SEA Lead for ESFM & Trade Marketing Execution manage Extended sales force activities. Building capability of the ESF’s to offer differentiated HP experience to the customers through consultative approach by focusing on the customer value proposition. Creating Policies and strategies for effective management of ESF resources with highest level of...

  • Assistant Manager Ecommerce Buying and Trading

    2 weeks ago

    Kuala Lumpur, Malaysia Adidas Full time

    Purpose & Overall Relevance for the Organization: - We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these kinds of relationships is through digital. adidas eCommerce delivers a premium digital transactional experience centered around our...

  • Trade Marketing Manager, Sea

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Clarios Full time

    Responsibility Level:The position is responsible for supporting sales team to expand POS network based on deep understanding of customer insights. Primary goal of the position is to lead the development of the trade marketing programs to drive channel penetration and expansion, as well as product marketing to make it easier for customers to buy and sell...

  • Assistant Manager eCommerce Buying and Trading

    1 day ago

    Kuala Lumpur, Malaysia adidas Full time

    Purpose & Overall Relevance for the Organization:  We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these kinds of relationships is through digital. adidas eCommerce delivers a premium digital transactional experience centered around our...

  • Administration and Marketing Specialist, Sea

    4 days ago

    Kuala Lumpur, Malaysia Clarios Full time

    Responsibility Level: The position incumbent is accountable for providing administrative and analytical support for SEA Commercial, Marketing and Technical functions. Typical Duties: - To be the super-users for Customer Experience Program (CXP) and E-Warranty Program - To be the Subject Matter Experts (SME) related to the 2 digital solution - To be the key...

  • Administration and Marketing Specialist, Sea

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Clarios Full time

    Responsibility Level:The position incumbent is accountable for providing administrative and analytical support for SEA Commercial, Marketing and Technical functions.Typical Duties: To be the superusers for Customer Experience Program (CXP) and E-Warranty Program To be the Subject Matter Experts (SME) related to the 2 digital solution To be the key person...

  • Assistant Manager eCommerce Buying and Trading

    1 day ago

    Kuala Lumpur, Kuala Lumpur, Malaysia adidas Full time

    Purpose & Overall Relevance for the Organization: We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these kinds of relationships is through digital. adidas eCommerce delivers a premium digital transactional experience centered around our...

  • Sea Lead for Esfm

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hewlett Packard Full time

    SEA Lead for ESFM & Trade Marketing Execution manage Extended sales force activities. Building capability of the ESF's to offer differentiated HP experience to the customers through consultative approach by focusing on the customer value proposition. Creating Policies and strategies for effective management of ESF resources with highest level of productivity...

  • Trade marketing manager

    4 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Talentvis Full time

    Minimum 5 years of trade marketing management experience Experience in sales and marketing will be an advantage Bachelor Degree in Marketing or equivalent Good communication skills (both in spoken and written)Strong consumer service, interpersonal and communication skills Skills in brand and shopper marketing Leading development of the Trade Marketing...

  • Trade marketing manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Talentvis Full time

    Minimum 5 years of trade marketing management experience Experience in sales and marketing will be an advantage Bachelor Degree in Marketing or equivalent Good communication skills (both in spoken and written)Strong consumer service, interpersonal and communication skills Skills in brand and shopper marketing Leading development of the Trade Marketing...

  • Trade marketing manager

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Talentvis Full time

    Minimum 5 years of trade marketing management experience Experience in sales and marketing will be an advantage Bachelor Degree in Marketing or equivalent Good communication skills (both in spoken and written)Strong consumer service, interpersonal and communication skills Skills in brand and shopper marketing Leading development of the Trade Marketing...

  • Trade Marketing Manager

    2 weeks ago

    Kuala Lumpur, Malaysia PositiveLinks Asia Full time

    Are you a trade marketing maestro with a knack for driving brand success? We're on the lookout for a Trade Marketing Specialist to join our vibrant team and lead the charge in crafting and executing top-notch trade marketing strategies. In this pivotal role, you'll be the mastermind behind our offline marketing efforts across modern trade channels. - **Your...

  • Sales Manager, Sea

    1 week ago

    Kuala Lumpur, Malaysia Agensi Pekerjaan The Recruiter Sdn Bhd Full time

    **Salary**: RM15,000-20,000 Looking for a high - performing Sales Manager to handle sales of system solution products in the SEA region and support operations in APAC region. - Drive profitable sales growth on current and new customers within the Company portfolio and markets - Support implementation of global strategy, policies, processes, and campaign...

  • Assistant Manager Ecommerce Buying and Trading

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Adidas Full time

    Purpose & Overall Relevance for the Organization:We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these kinds of relationships is through digital. adidas eCommerce delivers a premium digital transactional experience centered around our...

  • Trade & investment manager, south australia

    4 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Australian Trade And Investment Commission Full time

    Classification: AOPL BLocation: Kuala Lumpur, Malaysia Salary: 171,594 to 245,133 MYR The role: This position, based at Austrade's Office at the Australian High Commission in Kuala Lumpur, is a key business development role to assist in attracting Foreign Direct Investment (FDI) to South Australia, as well as supporting the South Australia's trade and export...

  • Trade & investment manager, south australia

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Australian Trade And Investment Commission Full time

    Classification: AOPL BLocation: Kuala Lumpur, Malaysia Salary: 171,594 to 245,133 MYR The role: This position, based at Austrade's Office at the Australian High Commission in Kuala Lumpur, is a key business development role to assist in attracting Foreign Direct Investment (FDI) to South Australia, as well as supporting the South Australia's trade and export...

  • Trade & investment manager, south australia

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Australian Trade And Investment Commission Full time

    Classification: AOPL BLocation: Kuala Lumpur, Malaysia Salary: 171,594 to 245,133 MYR The role: This position, based at Austrade's Office at the Australian High Commission in Kuala Lumpur, is a key business development role to assist in attracting Foreign Direct Investment (FDI) to South Australia, as well as supporting the South Australia's trade and export...

  • Executive, Trade Marketing

    2 months ago

    Kuala Lumpur, Malaysia DKSH Full time

    **Location**:Kuala Lumpur, MY, MY**Job Function**:Marketing**Requisition Number**:144447**Description**: **Job Summary** - To support implementation of trade marketing and promotional activities with all independent pharmacy and International Key Accounts. - To support trade marketing team in performing tracking on contract, speed to market, trade...

  • Executive, Trade Marketing

    7 days ago

    Kuala Lumpur, Malaysia DKSH Full time

    **Location**:Kuala Lumpur, MY, MY**Job Function**:Marketing**Requisition Number**:144227**Description**: **Job Summary** - To support implementation of trade marketing and promotional activities with all independent pharmacy and International Key Accounts. - To support trade marketing team in performing tracking on contract, speed to market, trade...

  • Manager, Marketing SEA, Fruits

    18 hours ago

    Kuala Lumpur, Malaysia BASF SE Full time

    Objectives of the PositionLead Southeast Asia (SEA) Fruits & Vegetables (F&V) crop system strategy and portfolio roadmap and steer crop system business operations in SEA countries to achieve ambitious financial and strategic goals in APAC region. Responsible for crop solution portfolio development and project management function to develop agricultural...