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Performance Marketing Executive

2 months ago

Kuala Lumpur, Malaysia LUXASIA Full time

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

**Position Purpose**:
**Principal Accountabilities/ Scope**:

- Strategize, execute, monitor, and manage campaigns across multiple platforms
- Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
- Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance

**What You Will Do**:

- Map ad formats to advertising objectives
- Manage a test and learn strategy across traffic to drive insight into brand traffic behaviour
- Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads - A/B testing
- Plan and Optimize landing page testing
- Report on key performance indicators and lead generation initiatives
- Document campaign evolution to monitor overall performance and identify best practices.
- Present account reviews internally
- Test new channels and trends to build credibility, remain competitive and possess an added value
- Ensure a data led approach to all activity, creating a clear test & learn strategy

**Requirements**:

- Have a Bachelor's Degree in related fields and equivalent combination of relevant education and work experience that will allow successful performance of job expectations
- Have at least two (2) years’ proven experience in Performance Marketing and is proficient in deriving insights from data, fluent in slicing/dicing data
- Strong analytical mindset and comfort generating and evaluating various forecasts, metrics, and analyses
- Strong problem-solving skills, including the ability to effectively address any issue in collaboration with teams as appropriate
- Ability to work under pressure and effectively handle multiple, concurrent demands and prioritize responsibilities.
- Knowledge and experience in retargeting/remarketing. Amazon search (AMS) and Google AdWords or other marketing/media platforms experience a plus
- Digital native by heart and have a strong passion in eCommerce, online marketing and creation of digital content

**Benefits**:
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

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