Chief Marketing Officer
7 months ago
The Marketing Manager is accountable for delivering the key marketing projects and being the brand ambassador for O’Briens. This position also requires you to lead a number of marketing campaigns and collaborate with the cross-functional business teams. Some of the key accountabilities for this role will include (but are not limited to): - To direct and grow the O'Briens brand within the market - To maximise company revenue through effective marketing interventions - To provide strategic input into overall company business development - To co-operate & collaborate with O'Briens nationwide licensing & partner companies (agencies, suppliers, etc) to maximise and leverage the brand’s presence - To drive the internal brand and culture of O'Briens through its people in the market Job Scope: Planning & Rollout The Marketing Manager will be required to develop regional & local marketing plans which would then be undertaken in conjunction with the Outlet Manager & Area Manager. Ongoing management and monitoring of marketing activities including: - Development of briefs, marketing material and media schedules - Monitoring of marketing budgets and signing off costs - Leading the execution of campaigns/projects - Supervision of subordinates (operations/ interns) in the rollout process - Post-campaign reports, data analysis and quarterly project reviews - Assisting with Major Strategic Events Strategic input for national business strategy - The monitoring and evaluation of marketing statistics (customer count, ticket average and turnover) for the group and competitor’s activity to make necessary adjustments to marketing campaigns - Development of status reports to collect and collate status data to be presented in meetings - Attending a monthly status meeting with the Management team Supplier Management - Development & management of agency relationships with the alignment and induction of partners - Engendering a positive, efficient and co-operative working relationship with suppliers Marketing Leadership - Being a key brand ambassador of the marketing function within the region - Share best practice - Ensure the development of suitable marketing training material and implementation for Operations - Inspiring and managing outlet managers and all staff to assist in executing projects as requested - Provide ongoing support and assistance to the management team - Assist with company expansion and site selection Ad-Hoc Projects Qualifications: - At least 3 years of experience in relevant field - Possesses a degree in marketing/business-related field - Excellent verbal and written communication skills - Knowledge of marketing trends and best practice - Motivation and mentoring skills - Relationship management skills - Organizational skills - Strong presentation, analytical and problem-solving skills - Project management skills - People management skills - Knowledge of restaurant operations - Business acumen and financial discipline
O'Briens Irish Sandwich Cafe has experienced in Food & beverages for 18 years. O'Briens were established in Malaysia on 16th September 2002. For the time being, there are 20 outlets in Malaysia. O'Briens mission is to give our customers a superior service creating a freshly prepared natural food beverages in a friendly, clean, in terms of food safety and fun environment.
Bachelor's or Equivalent
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