Marketing Technology

2 weeks ago

Kuala Lumpur, Malaysia StoreHub Full time

**Are you driven, results-oriented and a team player?**

With 15,000 customers in over 15 countries, StoreHub's mission is to make business awesome for everyone by providing retail and restaurant businesses with the technology and services they need to succeed.

At StoreHub, we believe that technology is essential for businesses to survive and thrive in today's fast-changing world. We also believe that equal access to technology is a fundamental right. That's why we’re committed to bridging this gap and making technology accessible to all, regardless of background. By focusing on serving needs, not just profit, we level the playing field for those who have been marginalized. Our customers trust us with the success of their businesses, and we play to win by enabling everyone to build successful businesses.

At StoreHub, we model ourselves on a **pro-sports team** where all of your colleagues are extraordinary at what they do and highly effective collaborators.

On a team like this, you learn the most, perform your best work, improve the fastest, and feel professionally fulfilled.

**If this is a journey you’d like to embark on, keep reading**

You don’t need to know everything about our industry (even we don’t). But the work is challenging, fast-paced, and always on the bleeding edge. So, we’re looking for a leader with a curious mind, a strong drive to make things happen, and who’s not afraid to get your hands dirty.

**Tasks and Responsibilities**

We at StoreHub understand that the heart of our success lies in our team's ability to innovate and adapt. As a Marketing Technology & Lifecycle Specialist, your role shapes our customer journeys.
- Building tech specs to align cross functional stakeholders around our shared goals.
- Anchoring the marketing team with a tech POV in advanced topics like incrementality, permissioning, data philosophy, architecture, data flows.
- Tactically assisting in building and maintaining reports and dashboards for the team.
- Expertly manage CRM tools (such as CleverTap, Brevo or similar) to engage and retain customers.
- Develop and implement a robust lifecycle marketing strategy that aligns with our business goals.
- Design and optimize marketing funnels and flows to improve customer conversion and retention.
- Perform detailed data analysis to drive data-driven decision-making.
- Execute customer segmentation and profiling to tailor marketing strategies effectively.
- Drive product adoption by developing and implementing targeted strategies.
- Manage key partners effectively to drive cross-functional implementations.

**Skills and Knowledge**

To excel in this role, you should possess a unique blend of skills and knowledge:

- Strong technical and quantitative background with data analysis skills.
- In-depth knowledge of SQL and Python language.
- Experience using BiqQuery, AWS and Google Cloud.
- Proven proficiency in CRM tools is essential.
- Strong ability in lifecycle marketing strategy development and execution.
- Deep knowledge of funnels and flows in marketing, with a focus on optimizing customer journeys.
- Experienced working with SaaS products, and how to cater to the specific needs of B2B customers.

**What makes working at StoreHub awesome (and refreshing)**:

- **Our people - for real Our culture is unlike anywhere else, as we model ourselves on a pro-sports team where all your colleagues are extraordinary at what they do, constantly challenging you to improve yourself and your team. Expect to work with some of the smartest and most interesting StoreHubbers, who are highly effective collaborators**
- Culture of Candour. We embrace directness, hate bureaucracy, and move fast. If you’re tired of ‘corporate nonsense, you’ll feel right at home
- Data availability. The biggest benefit of using a lot of tools is that we have a LOT of data and easy access to analytics. We are problem solvers at heart, striving to fix issues at their root cause. With a focus on facts and data, we make informed decisions and consider multiple perspectives to find the best solutions
- Embracing Feedback: Courage and Growth. At StoreHub, we highly value the courage to give and receive feedback as an integral part of personal and professional growth. We believe in correcting, teaching, and embracing new ideas fearlessly, holding ourselves and our teammates to high standards to achieve our full potential. Failure is not a setback but an opportunity to learn and grow, and we never shy away from pushing ourselves to be our best
- It’s the Impact that counts. We recognise that results are not tied to the number of hours to achieve them. There’s no reward for long hours with poor results and no penalty for going home on time when you’re producing excellent work. Of course, to be great, most of us must put in considerable effort, but hard work alone and long hours are not how we measure or talk about a person’s contribution. Instead, our model works best for people

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