Elite Academy, Analyst
4 weeks ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.
About the Role
Pipeline Management:
To drive the funnel strategy for AIA Elite Academy to build sustainable pipeline of quality recruits
Performance Management:
To execute and assist in driving Quality Recruit’s performance through AIA Elite Academy Program in achieving Company’s business objectives, aligned to key strategic pillars
Roles And Responsibilities
Pipeline Management
Develop overall funnel strategy and structure, execute initiatives and drive towards targets
Strengthen Sales team’s (Elite PIC) go-to-market strategies in activating more Recruiters, via:
- Organise and facilitate regular communication sessions
- Coordinate with various internal stakeholders for additional support required
- Monitor and review the progress of Elite Recruiters
Ensure Brand Awareness through effective Digital Marketing
- Coordinate and align with Marketing on the brand compliance for all content
- Monitor and manage the Social Media always-on content consistent across all platforms
- Monitor Social Media comments to ensure no negativity remarks and to direct any questions to right PIC
- Monitor Social Media leads to ensure its being distributed on a timely basis2
- Co-create content; ie Testimonials. Facilitate scheduling of video shoots with marketing agency
Monitor and manage coding process
Design and govern selection criteria
Analyse data to identify the performance of each pipeline’ conversion ratio and areas for improvement. Identify next action and facilitate with Sales team to communicated on execution plan
Performs other responsibilities and duties periodically assigned by HOD in order to meet operational and/or other requirements
Response to system changes, facilitate and manage all change management communications to impacted stakeholders
Performance Management:
Drive company’s key strategies to monitor overall Elite Academy’s performance, training and development activities
Align to other team’s initiatives to maximise overall Elite’s productivity
Monitor Elite’s Training and Supervision report are correct to ensure bonus payout are made in timely manner
Consolidate and Manage nationwide’s Elite’s Appeals to ensure its being resolved on timely basis to avoid late bonus / commission payout
Monitor Leaders Watchlist and coordinate with Sales team to ensure actions are being followed up closely to see improvement in Elite retention
Monitor quality of SBSG via coordination with Sales Team to facilitate Parents Day to ensure that the 8-steps Reporting Process is conducted correctly
Provide Advisory to Sales team on any support required in managing their go-to-market strategies
Generate ad-hoc reports for Sales team when required, for targeted approach needed in supporting ‘slow-moving’ agencies
Response to system changes, facilitate and manage all change management communications to impacted stakeholders
Continuous monitoring for process improvement in any areas for effective and efficient tracking or reporting purposes
Minimum Job Requirements
- Min. Diploma holder and above
- Min. 5 years of relevant working experience in Sales & Marketing, preferably from the Insurance industry
- Experience in dealing with Agency Distribution & Recruitment
- Independent and possesses good analytical and problem-solving skills
- Comfortable in doing Public Speaking or Presentation
- Possesses own transport and able to travel inter-state for work
- Experience in Digital & Business Intelligence will be an added advantage
- Experience in Digital Marketing and content creation will be an added advantage
- Excellent proficiency in MS Office Word, Excel & PowerPoint
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._
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