Elite Academy, Analyst

6 months ago

Kuala Lumpur, Malaysia AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

About the Role

Pipeline Management:
To drive the funnel strategy for AIA Elite Academy to build sustainable pipeline of quality recruits

Performance Management:
To execute and assist in driving Quality Recruit’s performance through AIA Elite Academy Program in achieving Company’s business objectives, aligned to key strategic pillars

Roles And Responsibilities

Pipeline Management

Develop overall funnel strategy and structure, execute initiatives and drive towards targets

Strengthen Sales team’s (Elite PIC) go-to-market strategies in activating more Recruiters, via:

- Organise and facilitate regular communication sessions
- Coordinate with various internal stakeholders for additional support required
- Monitor and review the progress of Elite Recruiters

Ensure Brand Awareness through effective Digital Marketing
- Coordinate and align with Marketing on the brand compliance for all content
- Monitor and manage the Social Media always-on content consistent across all platforms
- Monitor Social Media comments to ensure no negativity remarks and to direct any questions to right PIC
- Monitor Social Media leads to ensure its being distributed on a timely basis2
- Co-create content; ie Testimonials. Facilitate scheduling of video shoots with marketing agency

Monitor and manage coding process

Design and govern selection criteria

Analyse data to identify the performance of each pipeline’ conversion ratio and areas for improvement. Identify next action and facilitate with Sales team to communicated on execution plan

Performs other responsibilities and duties periodically assigned by HOD in order to meet operational and/or other requirements

Response to system changes, facilitate and manage all change management communications to impacted stakeholders

Performance Management:
Drive company’s key strategies to monitor overall Elite Academy’s performance, training and development activities

Align to other team’s initiatives to maximise overall Elite’s productivity

Monitor Elite’s Training and Supervision report are correct to ensure bonus payout are made in timely manner

Consolidate and Manage nationwide’s Elite’s Appeals to ensure its being resolved on timely basis to avoid late bonus / commission payout

Monitor Leaders Watchlist and coordinate with Sales team to ensure actions are being followed up closely to see improvement in Elite retention

Monitor quality of SBSG via coordination with Sales Team to facilitate Parents Day to ensure that the 8-steps Reporting Process is conducted correctly

Provide Advisory to Sales team on any support required in managing their go-to-market strategies

Generate ad-hoc reports for Sales team when required, for targeted approach needed in supporting ‘slow-moving’ agencies

Response to system changes, facilitate and manage all change management communications to impacted stakeholders

Continuous monitoring for process improvement in any areas for effective and efficient tracking or reporting purposes

Minimum Job Requirements
- Min. Diploma holder and above
- Min. 5 years of relevant working experience in Sales & Marketing, preferably from the Insurance industry
- Experience in dealing with Agency Distribution & Recruitment
- Independent and possesses good analytical and problem-solving skills
- Comfortable in doing Public Speaking or Presentation
- Possesses own transport and able to travel inter-state for work
- Experience in Digital & Business Intelligence will be an added advantage
- Experience in Digital Marketing and content creation will be an added advantage
- Excellent proficiency in MS Office Word, Excel & PowerPoint
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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