Elite Academy, Principal

5 months ago

Kuala Lumpur, Malaysia AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

About the Role

Responsible for working with agency channel management in recruitment drives and development of agency networks.

Pipeline Management

Develop overall funnel strategy and structure, execute initiatives and drive towards targets.

Strengthen Sales team’s (Elite PIC) go-to-market strategies in activating more Recruiters, via:

- Organise and facilitate regular communication sessions.
- Coordinate with various internal stakeholders for additional support required.
- Monitor and review the progress of Elite Recruiters.

Ensure Brand Awareness through effective Digital Marketing.
- Coordinate and align with Marketing on the brand compliance for all content.
- Monitor and manage the Social Media always-on content consistent across all platforms.
- Monitor Social Media comments to ensure no negativity remarks and to direct any questions to right PIC.
- Monitor Social Media leads to ensure its being distributed on a timely basis2.
- Co-create content; ie Testimonials. Facilitate scheduling of video shoots with marketing agency.

Monitor and manage coding process.

Design and govern selection criteria.

Analyse data to identify the performance of each pipeline’ conversion ratio and areas for improvement. Identify next action and facilitate with Sales team to communicated on execution plan.

Performs other responsibilities and duties periodically assigned by HOD in order to meet operational and/or other requirements.

Response to system changes, facilitate and manage all change management communications to impacted stakeholders.

Performance Management
- Drive company’s key strategies to supervise overall Elite Academy’s performance, training and development activities.
- Align to other team’s initiatives to maximise overall Elite’s productivity.
- Monitor Elite’s Training and Supervision report are correct to ensure bonus payout are made in timely manner.
- Consolidate and Handle nationwide’s Elite’s Appeals to ensure its being resolved on timely basis to avoid late bonus / commission payout.
- Monitor Leaders Watchlist and coordinate with Sales team to ensure actions are being followed up closely to see improvement in Elite retention.
- Monitor quality of SBSG via coordination with Sales Team to facilitate Parents Day to ensure that the 8-steps Reporting Process is conducted correctly.
- Provide Advisory to Sales team on any support required in managing their go-to-market strategies.
- Generate ad-hoc reports for Sales team when required, for targeted approach needed in supporting ‘slow-moving’ agencies.
- Response to system changes, facilitate and manage all change management communications to impacted stakeholders.
- Continuous monitoring for process improvement in any areas for effective and efficient tracking or reporting purposes.

Job Requirements:

- Bachelor’s Degree from a reputable University in any field.
- Minimum 5 years of relevant working experience in Sales & Marketing, preferably from the Insurance industry.
- Experience in taking care of Agency Distribution & Recruitment.
- Independent and possesses good analytical and problem-solving skills.
- Comfortable in doing Public Speaking or Presentation.
- Possesses own transport and able to travel inter-state for work.
- Experience in Digital & Business Intelligence will be an added advantage.
- Experience in Digital Marketing and content creation will be an added advantage.
- Excellent proficiency in MS Office Word, Excel & PowerPoint.

LI-DNI
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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