Brand Marketing Operations Manager
4 weeks ago
We are looking for the most talented Brand Marketing Operations Manager within the ZALORA Advertising Platform (ZAP) team to build and grow our high-performance marketing solutions business.
Reporting to the Head of Marketing Solutions and Partnerships, this role is responsible for leading a team of three and actively planning and managing exciting cross-market brand campaigns and collaborations. This is a unique opportunity to influence minds and make a positive difference to ZALORA, and to your career.
ZALORA Advertising Platform is the 360 marketing solutions unit of Asia’s Online Fashion Destination, ZALORA. ZALORA Advertising Platform provides brands impactful marketing solutions and expansive reach across the whole customer journey on ZALORA’s sites, in-depth data insights and privacy-compliant targeting outside of ZALORA on channels such as Google, Facebook, Instagram and more. Through ZALORA Advertising Platform, brands and sellers can reach millions of consumers based in Asia and benefit from our extensive media buying, data science and tech capabilities.
**Responsibilities**:
- You design, develop and maintain a marketing operations playbook that unlocks the team’s potential to flawlessly execute our marketing solutions
- You partner across the organisation and lead the internal operational planning, tracking, and performance reviews of the ZAP marketing solutions across six countries
- Lead a team of 3 people focused on marketing operations, planning and analytics
- Manage overall day-to-day operational campaign management, ensuring all campaigns are delivered effectively and on time
- You facilitate marketing solutions activities including communication, performance, regional alignment, marketing calendar, and campaign delivery across the region
- You foster innovation to always bring the campaigns one step forward compared to the competition
- Work on strategies with the Head of Marketing Solutions that help us to grow
the business and tackle operational challenges to bring our marketing
solutions on a whole different level
- You lead the continuous development of marketing solutions and advertising products across the region
- You work closely with data science and marketing analytics teams to ensure that key workflows, data requirements, and dashboards required for operation of the marketing solutions are resourced and set in place
- You do in-depth analysis of the campaigns and proactively propose optimization on the approach
**Requirements**:
- Experienced in online media, marketing, digital agency or data-driven environment with 4 or more years of relevant work experience
- University degree in Business, Marketing or Finance
- You have local knowledge of the SEA market
- You have previous experience in experience in digital campaign management, project management, consumer research, and data analysis
- You have solid analytical skills and comfortable with analysing complex data sets
- Excellent written and verbal communication skills in English and local SEA language skills are a huge plus
**What's in it for you?**
- Super fun, extremely fast-paced, vibrant, and dynamic environment
- Hybrid work setup with office and WFH
- Ability to make an impact to the Company - we have a start-up mindset and your ideas and efforts do matter
- Significant career growth opportunities in a fast-growing and sunrise industry
- Opportunity to work with super-smart and talented colleagues.
**The ZALORA Story**
ZALORA is Asia’s Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.
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Consent Disclaimer_**
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