Facebook Marketing
6 months ago
**Job Summary**:
This role involves managing all aspects of Facebook ads, from strategy and content creation to analytics and reporting, with a strong emphasis on creating compelling content and strategically placing ads.
**Key Responsibilities**:
1. **Campaign Strategy and Planning**:
- Develop Facebook marketing strategies aligned with business goals.
- Conduct market research to identify target audiences and understand their preferences and behaviors.
- Create detailed media plans and budget allocations for campaigns.
2. **Content Creation**:
- Collaborate with the team to develop engaging ad creatives, including images, videos, and copy.
- Write compelling ad copy to encourages engagement.
- A/B test different creative and copy variations to optimize performance.
3. **Ad Placement and Management**:
- Set up and manage Facebook ad campaigns, including audience targeting, bidding strategies, and ad placements.
- Continuously monitor and adjust ad placements to maximize visibility and engagement.
4. **Performance Tracking**:
- Monitor campaign performance.
- Implement retargeting strategies to re-engage users.
5. **Analytics and Reporting**:
- Track and analyze campaign performance.
- Generate regular reports on key metrics and present insights to stakeholders.
- Use data to refine strategies and inform future campaigns.
6. **Staying Updated**:
- Keep up-to-date with the latest trends and changes in Facebook advertising and digital marketing.
**Experience**:
- Proven experience as a Facebook Marketer or similar role in digital marketing.
**Skills**:
- Proficiency in Facebook Ads Manager and other Facebook marketing tools.
- Strong analytical skills.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to develop compelling ad content.
- Strong project management skills and attention to detail.
- Ability to work independently and as part of a team.
**Preferred Qualifications**:
- Experience with other social media advertising platforms.
- Knowledge of SEO and content marketing principles.
Pay: RM3,500.00 - RM4,500.00 per month
**Benefits**:
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
- Overtime pay
- Performance bonus
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- Marketing: 1 year (preferred)
**Language**:
- Mandarin (preferred)
- Bahasa (preferred)
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