Medical Representative

2 weeks ago

Kuala Lumpur, Malaysia BI (Malaysia) Sdn. Bhd Full time

**The Position**:
The Medical Representative (PH), based in Central - Klang Valley
- Engage with key targeted healthcare providers, hospital account (for account reps), or integrated networks (for network reps), GPs etc by delivering tailored product/solution messages that articulate the product/solution benefit in line with customer objectives.
- Collaborate with internal & external teams to drive holistic solutions for customers and patients align with the CSFs of the brand strategy.
- Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs.
- Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.

**Duties & Responsibilities**:
1. Sales Achievement in the assigned territory
- Territory sales accountability (e.g. sales value, units, market shares etc.)
- Ensure formulary listing and availability of BI products as required
- Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/ tools/ channels and trained behaviors
- Identify opportunities to grow/ expand relevant customer universe for BI promoted brands

2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with digital tools for executional excellence
- Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets/objectives with particular focus on message execution (reach, frequency, call duration)
- Comprehend, integrate and execute ICPs into MCCPs
- Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
- Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time

3. Orchestrate Exceptional Omnichannel Customer Experience
- Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them.
- Proficiency in utilizing appropriate/ preferred digital tools for Customer Engagement Excellence
- Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
- Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions

4. Superior Customer Engagement Capability (Knowledge & Skills)
- Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
- Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).
- Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers’ preferred communication channel
- Digitally fluent/ tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
- Capable and confident in presenting to Groups of customers, both face to face/screen to screen

5. Comply with local regulations, industry and the BI Code of Conduct
- Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
- Take prompt and necessary actions on issues of compliance and Pharmacovigilance
- Be a role model in compliance with local regulations, industry and BI Code of Conduct

6. Regular Reporting
- Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time

**Requirements**:

- Bachelor’s degree, preferably Science background
- Direct selling experience in healthcare industry is advantageous
- Competencies required
- Industry/ Product knowledge
- Selling skills applied across a diverse range of channels
- Multi Channel Cycle Planning and execution
- Customer Relationship Management
- Self development/ learning
- Communication skills
- Planning and organizing skills to collaborate with other customer facing personnel
- IT literacy

**Ready to contact us?**:
Please contact our Recruiting ASKAN Team: PHI +632 8876 6899 | SGP +65 6419 8822 | MYS +603 2092 0041

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