Marketing Operations Specialist
6 months ago
**Key Responsibilities**
- Setting up and optimising assets across in-app / base marketing platforms.
- Beyond setting up, you will also be responsible for tracking the overall performance of each campaign within our app.
- Bonus - if you’re familiar with MarTech solutions (or are a fast learner and have a keen interest to learn how MarTech platform solutions works)
**Daily responsibilities include**:
- Support the Campaign Operations team with in-app marketing campaign setup like Banners, EDM
- Needs to be comfortable and/or quick to learn setting up on platforms
- Work with the respective Marketing and Commercial teams to plan out the best in-app user journeys for each campaign
- Track and share monthly campaign performance updates Work closely with Regional MarTech and Product team - to get updates on latest platform capabilities for in-app advertising, marketing, campaign design and set up enhancements. And then localise it to the local team.
- At least 2-3 years of working experience in Marketing Performance/ Digital Marketing/ Campaign Operations fields
- Good team player, able to work in a fast paced environment
- Loves problem solving operational inefficiencies
- Big believer in simplifying user experiences within the app
- Strong communication skills
- Comfortable working with Martech solutions
- Experience / Exposure to communication & HTML Coding tools such as Leanplum, HTML5 will be added advantage
**Job Types**: Permanent, Contract
**Salary**: RM3,000.00 - RM3,500.00 per month
**Benefits**:
- Meal allowance
Schedule:
- Monday to Friday
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