Principal, Digital Analytics

6 days ago

Kuala Lumpur, Malaysia AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives._
- To get there, we need people with _tech/digital/analytics_ expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone._

If you believe in developing a better tomorrow, read on.

About the Role

We are seeking an exceptional and experienced analytics expert to become an integral part of our team. As a Digital Analyst, you will play a crucial role in analysing and interpreting data to provide valuable insights, identify areas for improvement, make recommendations, and prompting pre-emptive and corrective actions when required. You will be responsible for managing analytics inputs and outcomes with various business partners, by collaborating with stakeholders, and ensuring data accuracy and quality. Leveraging on your expertise, you will be a change agent in driving innovation and transformation across all our digital product offerings.

Key Responsibilities:

- Conduct general analysis and provide insightful recommendations to optimise digital strategies and fill gaps in performance.
- Create informative reports and interactive dashboards to effectively communicate data-driven insights to stakeholders.
- Collaborate with business partners to align analytics objectives and ensure data tracking and tagging strategies are implemented effectively.
- Develop tagging plans, strategies, and best practices, leveraging on knowledge of website or app architecture to determine optimal tag placement.
- Conduct thorough testing, validation, monitoring, and maintenance upon tagging implementations, by working closely with developers, business analysts, and users.
- Utilise native tools or ETL (Extract, Transform, Load) tools for data enrichment purposes.
- Manage key performance indicators (KPIs) and maintain scorecards to track the success of digital initiatives.
- Demonstrate a strong aptitude for data-driven decision making, with excellent analytical and problem-solving skills.
- Stay informed about market trends, industry developments, and competitor movements to contribute valuable insights.
- Collaborate with the UX/UI team to enhance user journeys through iterative design and user-centric optimisation
- Serve as analytics & insights thought partner to digital product teams, including UX/UI teams, product managers, business/ product owners.
- Foster strong partnerships with cross-market peers and corporate office teammates to facilitate knowledge sharing and collaboration.
- Manage change management process, including training & communication, documentation, etc., to facilitate smooth transitions.

Key Proficiencies and Background:

- Proficiency in analysing both quantitative and qualitative data.
- Strong storytelling abilities to effectively convey insights and strategies.
- Familiarity with digital analytics tools such as Adobe Analytics and Google Analytics.
- Proficiency in Microsoft Office especially MS Excel and MS PowerPoint is essential; familiarity with Power BI or Tableau is a valuable asset.
- Knowledge of CRM-based analytics, like marketing, campaigns, and voice of customer (VOC) analytics.
- Knowledge of marketing & performance analysis tools like Adobe Target, Dynatrace, and various app monitoring platforms.
- Excellent communication and presentation skills to articulate findings backed by data.

**Requirements**:

- Minimum Bachelor's Degree in Computer Sciences, Informatics, Statistics, or any relevant field.
- Proven experience or a track record in data analysis, analytics, or related fields.
- Experience working with Adobe Analytics, Google Analytics, or similar tools.
- Ability to manage clients and stakeholders effectively, presenting findings with strong data support.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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