Customer Strategy
6 months ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.
About the Role
Our business unit focuses on digital and performance marketing for the overall AIA Malaysia group. As the Customer Strategy & Marketing, Principal at AIA+, you will be working with a market-leading tier-one brand within the finance industry.
Your primary responsibility is to leverage business analytics to drive strategy, enhance business efficiency, optimize campaign planning, and collaborate with the marketing team to deliver innovative and meaningful performance improvements.
Roles and Responsibilities:
Reporting and Analysis:
Data Collection: Collect and manage large sets of data from various sources, ensuring data integrity and accuracy.
- Report Preparation: Prepare comprehensive reports on AIA+ app feature adoption, customer behavior, and campaign performance.
- Performance Metrics: Develop and track key performance indicators (critical metrics) to measure the effectiveness of campaigns and app features.
- Trend Analysis: Conduct in-depth analysis of customer trends, identifying patterns and insights that can drive strategic decisions.
- Dashboard Creation: Design and maintain interactive dashboards to visualize data and provide real-time insights to collaborators.
- Actionable Insights: Translate complex data into clear, actionable recommendations to improve business outcomes.
Campaign Optimization: Assist with ongoing campaign optimization to ensure creative assets perform at their best, achieving outstanding campaign results.
Tool Exploration: Investigate and implement new tools for analytics to contribute to the team and improve overall brand performance.
Data-Driven Initiatives: Drive initiatives by identifying issues, creating hypotheses, implementing analysis, and translating data into meaningful insights and actions - especially across the areas of supporting APP Rating & increasing support customer engagement
Customer Journey Optimization: Optimize every touchpoint within the customer journey available in AIA+, from initial contact to post-purchase support. Ensure a seamless experience for both physical and digital interactions for each customer and agent.
Collaboration: Work alongside/being part of Tribe, brand and change managers to manage, create, and optimize materials for AIA+ app adoption and utilization.
Minimum Job Requirements:
- At least 6-10 years within Performance Marketing including but not limited to Paid Search & Paid Social
- Analytical, yet operates strategically, with understanding of the 'big picture'
- Competency with figures and simple calculations - including pivot tables, charts and formulate.
- Good on the tools and platforms: Google Analytics, Adobe Analytics, Excel, MS Word, PowerPoint and Outlook
- Additional certifications across Google/Facebook/PMP and Etc. is plus point
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._
-
Customer Strategy
6 months ago
Kuala Lumpur, Malaysia AIA Full timeAt AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. - It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._ - And as part of our...
-
Sales and Commercial Leader Consulting Services
6 months ago
Kuala Lumpur, Malaysia GE Vernova Strategy Full timeEssential Functions/Responsibilities: - Drives business development in the region, delivering orders targets - Execute the commercial strategy in the region, focusing on customer segmentation, differentiation, and key stakeholder access. - Execute the growth strategy of Consulting Services with a focus on Asia), via consulting engagements aligned with the...
-
Assistant Customer Strategy
6 months ago
Kuala Lumpur, Malaysia Unilever Full time**Unilever** is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. We are looking for talents that would like to join this exciting journey with us. Our Ice Cream Malaysia CSP team is embarking on an exciting journey as **Assistant CSP Manager **is a critical role focused on...
-
Assistant Customer Strategy
6 months ago
Kuala Lumpur, Malaysia Unilever Full time**The Purpose of Role**: A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands’ equity. You will lead the...
-
Intern Customer Strategy Planning
6 months ago
Kuala Lumpur, Malaysia Unilever Full timeJob Title**:Intern Customer Strategy Planning** Location: Malaysia **ABOUT UNILEVER** With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to...
-
Strategy Analyst
6 months ago
Kuala Lumpur, Malaysia International Medical University Full timeAnalyse external and internal data to provide insights that support informed strategic decisions. - Use industry, customer and organisation data to help define variables that can enhance or detract from business and operations. - Contribute to planning and development of new strategies and tactical processes to meet organisation’s objectives. - Monitor and...
-
Spclst, Segment Strategy
8 months ago
Kuala Lumpur, Malaysia RHB Banking Group Full timeWorking Hour - Regular Hours - Monday - Friday- Business Area - Community Banking- Location - Malaysia - Kuala Lumpur- Description **Primary Objective**: - Develop customer segmentation strategies in alignment with overall Group Community Banking strategy - Identify bundling and cross-selling opportunities for customers (all segments) and develop plan -...
-
Director, Strategy
6 months ago
Kuala Lumpur, Malaysia Hatch Asia Consulting Pte Limited Full timeUnifying Purpose, Shaping Careers. We believe in a world where organizational strategies are brought to life; when everyone finds value in their work by aligning organizational purpose with people, where we inspire a meaningful and impactful future. Hatch Asia has been appointed as the executive search partner for a leading government technology and...
-
Contact Strategy Analyst
3 months ago
Kuala Lumpur, Malaysia Maxis Full timeAre you ready to get ahead in your career? - We want to empower you to turn your ambitions into achievements. - We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. - Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. -...
-
Product & Strategy Manager
6 months ago
Kuala Lumpur, Malaysia Experian Full timeCompany Description **Discover the Unexpected** Experian is the world’s leading global information services company. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. We’re passionate about unlocking the power of data in order to transform lives and create opportunities for consumers, businesses and society....
-
Customer Strategy
6 months ago
Kuala Lumpur, Malaysia AIA Full timeAt AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. - It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._ - And as part of our...
-
Lead Media Strategy
6 months ago
Kuala Lumpur, Malaysia YM Global Technologies Full timeJob Information Work Experience - 4-5 years Industry - Marketing City - Kuala Lumpur State/Province - Wilayah Persekutuan Kuala Lumpur Country - Malaysia Zip/Postal Code - 50050 We are looking for a dynamic talent to provide **Lead Media Strategies** will develop plans & strategies, functional insights, architecting value & operating model...
-
Strategy Consultant
8 months ago
Kuala Lumpur, Malaysia The Makeover Guys Full time**The Role**: As the Strategy Consultant (Sales) at The Makeover Guys, you will focus on providing consultation on interior home makeovers including our company's makeover process. Personalized training will be provided! **What You’ll Do**: - Identify sales opportunities and meet prospective customer and convert leads to sales - Understand client’s...
-
Specialist, Strategy
7 months ago
Kuala Lumpur, Malaysia RHB Banking Group Full timeWorking Hour - Regular Hours - Monday - Friday- Business Area - Asset Management- Location - Malaysia - Kuala Lumpur- Description **Primary Objective**: - Develop of short term and long term business planning and strategies for GAM - Carry out market research and competitive analysis to drive business growth. - Utilize design thinking process to develop...
-
Market Strategy Planning Manager
6 months ago
Kuala Lumpur, Malaysia Morgan Philips Specialist Recruitment Full time**Core Function**: Business Development & Growth **About our client**: A British B2B global market leader is hiring a Market Strategy Planning Manager to lead it's growth in Malaysia. **Job responsibilities**: Lead market strategy & planning for Beauty category for Malaysia market to deliver growth & drive thought leadership on procurement acquisition...
-
Strategy and Business Development Manager
6 months ago
Kuala Lumpur, Malaysia Ably Resources Limited Full timePermanent Kuala Lumpur Posted 1 hour ago Our reputable renewable energy client is looking for Strategy and Business Development Manager for their Specialty Chemicals Department. **Job Scope**: - Lead and manage the delivery of specialty chemicals business strategies, portfolio, business development and stewardship for company’s Specialty Chemicals...
-
Assistant Director, Corporate Strategy
6 months ago
Kuala Lumpur, Malaysia Prudential plc Full timePrudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support...
-
Intern (Business Strategy Support)
6 months ago
Kuala Lumpur, Malaysia Hong Leong Bank Full timeIntern (Business Strategy Support) **Define your future at Hong Leong Bank** The shortlisted intern will assist the business strategy support team with any tasks assigned and working closely with team members to understand about the division functions in order to deliver the tasks effectively and efficiency. **Job Requirement** - Eager to learn and work -...
-
Manager, Business Planning
7 months ago
Kuala Lumpur, Malaysia AirAsia Full time**Position Overview: - ** As the Business Planning Manager, you will be responsible for developing and implementing strategic initiatives to enhance customer loyalty and retention for our organization. This role requires a strong understanding of customer behavior, market trends, and the ability to develop innovative loyalty strategies.You will collaborate...
-
Strategy & Business Planning, Principal
6 months ago
Kuala Lumpur, Malaysia AIA Full timeFIND YOUR 'BETTER' AT AIA - We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us._ - We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can...