Brand Manager

4 weeks ago

Kuala Lumpur, Malaysia Stream Empire Holdings Full time

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

**KEY RESPONSIBILITIES**:
**Commercial**
- To be the first point of contact (Brand Keeper) to liaise with brand principal and suppliers
- Represents the company to plan, coordinate and execute all trade shows
- Collaborates with sales team for specific strategies for clients
- Responsible to work out annual/quarter/month brand planning with other key departments and making sure day-to-day job tasks are executed and working towards the brand plan
- Monitor market trends, research consumer markets and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Responsible for analyzing various researched data in order to make certain key projections and decisions related to the brand and drive sales growth
- Propose and agree actions to recover risk and maximize opportunities with other departments at category and line level

**Marketing**
- Responsible on brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Responsible to coordinate cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manages timelines, and ensures timely completion of all deliverables
- Creating and managing promotional collateral to establish and maintain product branding

**Merchandising**
- Responsible to coordinate cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manages timelines, and ensures timely completion of all deliverables
- Monitor sell out dates against all products
- Manage the range plan in Season reflecting any changes based on current trade
- Review previous season and capture lessons learned for future improvement
- Quarterly plan at category/season level that reflects the best possible mix of product to deliver the KPI’s
- Assist with product development, pricing and new product launches as well as developing new business opportunities

**JOB REQUIREMENTS**:

- Bachelor's degree or an equivalent combination of education, training, and experience preferred with passion in consumer and brand awareness
- Minimum 5 years of working experience in brand management with proven experience in identifying and delivering on-trend products in retail environment required
- Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs
- Excellent communication and presentation skills, both written and oral
- Ability to think and act independently with mínimal supervision, adapt to changes, escalate urgent issues with recommended resolutions when necessary
- Proactive, independent, positive attitude and able to work in a highly pressured and fast-paced working environment
- Possess own vehicle and wiling to travel
- Willing to work in Damansara Heights

**Job Types**: Full-time, Permanent

**Salary**: RM6,000.00 - RM7,000.00 per month

Schedule:

- Monday to Friday

**Experience**:

- Brand/marketing/merchandising: 5 years (preferred)

**Language**:

- English (preferred)
- Bahasa Malaysia (preferred)
- Mandarin/Cantonese (preferred)

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