Digital Marketing Executive
5 months ago
**Purpose of the Job**
Executive shall assist the Marketing Manager in the planning, execution, and optimization of the Company’s online marketing efforts.
**Key Accountabilities**
- **1. Marketing promotion **_
- Assist in developing marketing campaigns, tactics, and strategies for the precious metals recycling business, and in particular catalytic converter recycling as well as gold and silver recovery
- Run Google Search Engine Marketing (SEM) campaigns and Facebook advertising campaign using Metaverse Business Suite
- Responsible for creative content writing for social media platforms including Facebook, Instagram, LinkedIn, blogs, and other marketing materials for brand awareness and lead generation.
- Attend to all customers’ inquiries and feedback from social media platforms and other communication channels
- Research of market/industry/competitor information for marketing and idea development to raise brand awareness and capture qualified leads
- Search for and qualify new leads online for conversion by the Sales Team
- Coordinate and arrange for the production of marketing materials
- Work closely with the Business Development team to ensure digital marketing campaigns KPIs are met
- Assist in monitoring competition and provide new ideas for improvement
- Assist in updating CRM leads
**Skills and Knowledge**
**Educational & Professional Qualifications**
- Minimum Diploma in Marketing or related discipline.
- Having a driver's license and possess own vehicle for easy commute.
**Relevant Experience**
- Minimum 2 years of working experience in similar role
- Strong in English (both verbal and written) comprehension and communication is a must
- Knowledge in WordPress, SEO, SEM, and Facebook Advertising
- Experience in recycling and waste management industry is an added advantage
- Able to work effectively both independently and as a team player
- Must be able to multi-task and meet tight deadlines
- Excellent communication and interpersonal skills
**Personal Characteristics & Behaviours**
- Proficiency in English and Mandarin (written and verbal) to ensure seamless communication with our business team.
- Good interpersonal and communication skills.
- Goal is driven with the tenacity to succeed
**Job Type**: Permanent
**Salary**: RM3,000.00 - RM4,000.00 per month
Ability to commute/relocate:
- Pontian: Reliably commute or planning to relocate before starting work (required)
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