![Bjak](https://media.trabajo.org/img/noimg.jpg)
Edm & Push Campaign Lead
2 weeks ago
**About Us**
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
**Role Overview**
**Responsibilities**
- Develop and implement a comprehensive strategy for EDM and push campaigns aligned with marketing and business objectives.
- Define target audiences, messaging, and campaign goals.
- Implement audience segmentation strategies to deliver personalized and targeted communication.
- Utilize customer data to tailor content and offers based on user behavior and preferences.
- Ensure consistency in messaging and branding across all communication channels.
- Implement automated and triggered campaigns based on user actions, lifecycle stages, and other relevant triggers.
- Analyze results and implement insights to improve future campaigns.
- Provide regular reports on key metrics, including open rates, click-through rates, and conversion rates.
- Stay updated on industry best practices and implement them in campaign execution.
**Requirements**:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in EDM and push campaign management, with a minimum of 7 years in a lead role.
- Proficiency in marketing technology platforms and analytics tools.
- Excellent analytical and problem-solving skills.
- Creative thinking and ability to innovate in campaign strategies.
- Strong leadership and team management abilities.
**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire
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