Marketing Lead

4 weeks ago

Petaling Jaya, Malaysia Bjak Full time

The Marketing Lead is a key driver of brand success, responsible for developing and executing impactful marketing strategies. Leading a dynamic team, this role focuses on digital campaigns, market research, and cross-functional collaboration. Strong leadership, digital marketing acumen, and a strategic mindset are essential. The Marketing Lead manages budgets, analyzes data, and stays ahead of industry trends. This role demands proven leadership, a bachelor's degree, and a passion for staying at the forefront of marketing innovation.

**Key Responsibilities**
- Develop and execute innovative marketing strategies to enhance brand visibility and drive customer engagement.
- Lead a dynamic marketing team, providing guidance and support to achieve objectives.
- Create and oversee the implementation of digital marketing campaigns, ensuring optimal performance across various channels.
- Conduct market research to identify trends, opportunities, and competitor activities to inform strategic decision-making.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Manage budgets effectively, optimizing spending for maximum impact and ROI.
- Analyze campaign data and key performance indicators to measure success and identify areas for improvement.
- Stay abreast of industry trends and emerging technologies to maintain a competitive edge.
- Develop and maintain strong relationships with external partners, agencies, and stakeholders.
- Foster a creative and collaborative marketing culture within the team.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in leading successful marketing teams.
- Strong understanding of digital marketing, content creation, and social media.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Strategic thinker with a results-driven approach.
- Demonstrated ability to manage multiple projects and meet deadlines.
- Familiarity with marketing tools and platforms.
- Creative problem-solving skills and adaptability to a fast-paced environment.
- Passion for staying updated on marketing trends and best practices.

**Benefits**
- Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
- Fast moving, challenging and unique business problems
- International work environment and flat organization
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Competitive salary
- Casual work attire

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