Kol, Lead

2 weeks ago


Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As a Key Opinion Leader (KOL) Lead, you will be responsible for developing and managing relationships with influential individuals in various industries. This role involves strategic collaboration, identification of key thought leaders, and creating impactful partnerships to enhance the organization's reputation and reach.

**Responsibilities**
- Build and nurture relationships with KOLs through effective communication and collaboration.
- Collaborate with KOLs to create mutually beneficial partnerships that enhance brand visibility and credibility.
- Develop programs and initiatives that leverage the expertise of KOLs for marketing and promotional activities.
- Work with KOLs to create compelling and authentic content, such as articles, videos, and social media posts.
- Ensure that content aligns with the organization's messaging and resonates with target audiences.
- Facilitate KOL participation in events, webinars, conferences, and other relevant activities.
- Negotiate contracts and agreements with KOLs, defining terms, expectations, and deliverables.
- Collaborate with marketing, communications, and product teams to align KOL activities with overall business strategies.
- Foster a community of KOLs who act as brand advocates, positively influencing their networks.
- Implement strategies to maintain long-term relationships and loyalty among KOLs.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in KOL management or influencer marketing, with a minimum of 7 years in a lead role.
- Strong networking and relationship-building skills.
- Excellent communication and negotiation abilities.
- Strategic thinking and the ability to align KOL activities with organizational goals.
- Understanding of industry trends and the ability to identify relevant KOLs.
- Familiarity with legal and compliance considerations related to influencer partnerships.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire


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