Mgr, Digital Acquisition Intermediate Analyst

5 months ago


Kuala Lumpur, Malaysia United Overseas Bank (Malaysia) Bhd Full time

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
The **Retail **function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

**Personal Financial Services**

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

**Responsibilities**:
**Requirements**:

- Influence decisions regarding development of creative assets, channel testing strategy and advise on the business on which products should be marketed/tested and test design.
- Oversee the performance of digital marketing campaigns and provide advice/solutions to optimize growth
- Comfortable with managing paid ads and liaising with performance marketing agency, well-versed with Google Analytics, marketing tags and pixels
- Assist the AVP/VP with managing the marketing budget and tracking invoices from agency and vendor
- Develop and execute digital marketing campaign strategies and owns acquisition forecasting and performance reporting for campaigns
- Accountable for achieving campaign and business goals
- Optimize creative assets, content and acquisition landing pages to generate business results tied to KPIs
- Oversee quality assurance in ad copies, landing pages and site links pre and post campaign launch
- Document and manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis

**Job Requirements**:
> 2-3 years of experience in a digital marketing or performance marketing role; experience in online paid media, SEO, SEM; banking experience is a plus.

**Education**:

- Bachelor/University degree

**Be a part of UOB Family**:


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