Regional Category and Activation Manager
3 weeks ago
Highly visible and regional role to oversee the APAC market
- Senior leadership position for a reputable Food Services Company
**About Our Client**:
The client is one of the leading players in the dairies and food ingredients industry, dedicated to delivering high-quality products to our customers. We are seeking a dynamic and experienced Regional Category and Activation Manager to join the team and drive the channel initiatives across Asia Pacific.
- Develop and implement trade activation plans aligned with overall business objectives, focusing on key product categories and target markets.
- Collaborate with sales, marketing, and product teams to identify opportunities for growth, including new product launches, promotions, and pricing strategies.
- Analyse market trends, consumer behaviour, and competitive landscape to identify insights and capitalise on market opportunities.
- Create impactful marketing and trade marketing materials such as point-of-sale materials, merchandising displays, and sales presentations.
- Manage trade marketing budgets, tracking expenses, and ensuring effective allocation of resources to achieve maximum ROI.
- Build strong relationships with sales team, trade partners and distributors to ensure effective execution of channel and category initiatives.
- Monitor and evaluate the performance of activation campaigns, using data-driven insights to optimise strategies and tactics.
- Conduct regular market visits and engage in fieldwork to gather feedback, identify challenges, and align strategies with market realities.
- Stay current with industry trends, competitor activities, and emerging opportunities, providing recommendations to leadership as needed.
**The Successful Applicant**:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Strong experience in sales, marketing and trade marketing or related roles within the dairies/food ingredients industry.
- Proven track record of developing and executing successful trade marketing strategies.
- Strong analytical skills with the ability to interpret data and insights to drive decision-making.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in MS Office suite; experience with marketing analytics tools is a plus.
- Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
**What's on Offer**:
- Leading senior leadership position for a renowned Food Services Company in Malaysia.
- Highly visible role with autonomy to drive change.
- Growth prospects.
- Contact
- Carmen K Lee
- Quote job ref
- JN-082023-6151416
**Job summary**:
- Function
- Marketing & Communications
- Subsector
- Marketing & Communications Subsector
- Industry
- Consumer
- Location
- Malaysia
- Contract type
- Permanent
- Consultant name
- Carmen K Lee
- Job reference
- JN-082023-6151416
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