Regional Category and Activation Manager

3 weeks ago


Malaysia PageExecutive Full time

Highly visible and regional role to oversee the APAC market
- Senior leadership position for a reputable Food Services Company

**About Our Client**:
The client is one of the leading players in the dairies and food ingredients industry, dedicated to delivering high-quality products to our customers. We are seeking a dynamic and experienced Regional Category and Activation Manager to join the team and drive the channel initiatives across Asia Pacific.
- Develop and implement trade activation plans aligned with overall business objectives, focusing on key product categories and target markets.
- Collaborate with sales, marketing, and product teams to identify opportunities for growth, including new product launches, promotions, and pricing strategies.
- Analyse market trends, consumer behaviour, and competitive landscape to identify insights and capitalise on market opportunities.
- Create impactful marketing and trade marketing materials such as point-of-sale materials, merchandising displays, and sales presentations.
- Manage trade marketing budgets, tracking expenses, and ensuring effective allocation of resources to achieve maximum ROI.
- Build strong relationships with sales team, trade partners and distributors to ensure effective execution of channel and category initiatives.
- Monitor and evaluate the performance of activation campaigns, using data-driven insights to optimise strategies and tactics.
- Conduct regular market visits and engage in fieldwork to gather feedback, identify challenges, and align strategies with market realities.
- Stay current with industry trends, competitor activities, and emerging opportunities, providing recommendations to leadership as needed.

**The Successful Applicant**:

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Strong experience in sales, marketing and trade marketing or related roles within the dairies/food ingredients industry.
- Proven track record of developing and executing successful trade marketing strategies.
- Strong analytical skills with the ability to interpret data and insights to drive decision-making.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in MS Office suite; experience with marketing analytics tools is a plus.
- Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.

**What's on Offer**:

- Leading senior leadership position for a renowned Food Services Company in Malaysia.
- Highly visible role with autonomy to drive change.
- Growth prospects.
- Contact
- Carmen K Lee
- Quote job ref
- JN-082023-6151416

**Job summary**:

- Function
- Marketing & Communications
- Subsector
- Marketing & Communications Subsector
- Industry
- Consumer
- Location
- Malaysia
- Contract type
- Permanent
- Consultant name
- Carmen K Lee
- Job reference
- JN-082023-6151416


  • Trade Category Manager

    Found in: beBee jobs MY - 2 weeks ago


    Malaysia Motul Asia Pacific Full time

    Malaysia is a key growth market for the Motul Asia Pacific Group. Trade Category Manager will work closely with the Marketing Manager and Country Manager, to steer and oversee country trade and retail activities across the region. This role will require agility to partner with key stakeholders across Global and APAC Business Units on the deployment of...

  • Category Manager

    Found in: beBee S MY - 3 weeks ago


    Malaysia Sports Direct Full time

    Sports Direct Malaysia iscurrently looking for a Category Manager to join the Fearless team to head our USC Brand buying. Malaysia marks the first direct retail investment in Asia through a joint venture partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Sports Direct Malaysia...

  • Category Manager

    Found in: beBee jobs MY - 2 weeks ago


    Malaysia Sports Direct Full time

    Sports Direct Malaysia iscurrently looking for a Category Manager to join the Fearless team to head our USC Brand buying. Malaysia marks the first direct retail investment in Asia through a joint venture partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Sports Direct Malaysia...

  • Category Manager

    Found in: beBee jobs MY - 2 weeks ago


    Malaysia Gulf Marketing Group (GMG Group) Full time

    The role: Grow brand/category market share through provision of an effective and innovative product portfolio within the right price and quality in order to drive sales. The role is responsible for contributing to Business Unit's overall brand/category strategy, as well as partnering and maintaining key relationships with principals for brands/categories...

  • Regional Sustainability Procurement Manager

    Found in: beBee jobs MY - 3 weeks ago


    Malaysia Michael Page Full time

    About Our Client Our client is a well-established food ingredient company with huge footprint across the market, with their products well embedded into our daily life. With the recent increase in demand locally/overseas, they are currently looking for a Regional Sustainability Procurement Manager to join in their team. Job Description As the Regional...


  • Malaysia ZALORA SOUTH EAST ASIA PTE LTD Full time

    ZALORA is seeking a talented and motivated Regional Tax Manager based in Malaysia and report to the Regional Senior Tax Manager. The Regional Tax Manager will be the main point of contact for all tax compliance and reporting matters across the region (including, but not limited to, Malaysia, Singapore, Hong Kong, China and Taiwan). He/she is required to work...

  • Sourcing manager

    Found in: beBee S MY - 2 weeks ago


    Malaysia Ambition Full time

    Job description Our client is one of the leading manufacturers when it comes to the manufacturing industry. Due to expansion plans, they are currently looking for a Sourcing Manager to cover operations regionally. This role will be based in Selangor. Key Responsibilities: In charge of handling all forms of coursing and introducing new vendors for the...

  • FP&A Regional Manager

    Found in: beBee S MY - 3 weeks ago


    Malaysia Randstad Malaysia Full time

    Financial Planning and Analysis: Aid in the planning, budgeting, and forecasting activities for Asia. Support the consolidation and examination of Asia's financial outcomes for reporting objectives. Take charge of developing budget and forecast templates. Oversee system inputs (BPC, Power BI). Collaborate closely with Global and APAC teams,...

  • FP&A Regional Manager

    Found in: beBee jobs MY - 2 weeks ago


    Malaysia Randstad Malaysia Full time

    Financial Planning and Analysis: Aid in the planning, budgeting, and forecasting activities for Asia. Support the consolidation and examination of Asia's financial outcomes for reporting objectives. Take charge of developing budget and forecast templates. Oversee system inputs (BPC, Power BI). Collaborate closely with Global and APAC teams, ensuring...

  • L&D Regional Manager APAC

    Found in: beBee S MY - 3 weeks ago


    Malaysia Orange SA Full time

    about the role The Regional Learning Operations Manager has overall responsibility to define and implement the Regional Learning and Development strategy and related plan within the framework of the Orange Business Learning strategy. The role contributes to business by driving people development solutions coherent with Global Corporate and Local Regional...

  • L&D Regional Manager APAC

    Found in: beBee S MY - 4 weeks ago


    Malaysia Orange SA Full time

    about the role The Regional Learning Operations Manager has overall responsibility to define and implement the Regional Learning and Development strategy and related plan within the framework of the Orange Business Learning strategy. The role contributes to business by driving people development solutions coherent with Global Corporate and Local Regional...

  • L&D Regional Manager APAC

    Found in: beBee S MY - 3 weeks ago


    Malaysia Orange Business Full time

    About the role The Regional Learning Operations Manager has overall responsibility to define and implement the Regional Learning and Development strategy and related plan within the framework of the Orange Business Learning strategy. The role contributes to business by driving people development solutions coherent with Global Corporate and Local Regional...


  • Malaysia GRADUAN Full time

    Company Generali - location - Get Direction- Deadline 15 Dec 2023, 11:12 PM Job Scope Under the guidance of Assistance Vice President, maintain, executes, track varios agency activation and retention programs that support business growth, enhance profitability and improve productivity of the agency channel in accordance with the Company’s strategic...

  • Regional Supply Chain Manager

    Found in: beBee jobs MY - 2 weeks ago


    Malaysia Rotork Full time

    This position is key in driving local operational performance and developing supply chain capability within Rotork's APAC region, whilst playing a key role in developing new tools and processes within the Global Supply Chain Function. Reporting to the Head of Supply Chain, you will lead the Supply Chain activity across multiple sites in the APAC region, to...


  • Malaysia As a registered user you will have access to CV registration and vacancy notification based on your Full time

    We are looking for a high - performing Sales Manager to handle sales of Simrad branded products in the Asia region, to be based in Kuala Lumpur office. **Responsibilities** - We are seeking an energetic, outspoken, and well-organized person for a new sales position within fishery for the Asia region. - The area will be including APAC. - General knowledge...


  • Malaysia Unilever Full time

    Overview Preview a Unilever life before you graduate. You will have an opportunity to work on a real challenging project, experience best in class training and development opportunities. You will work with a team and external creative agencies to realize a real-time marketing campaign. Throughout the internship period, you will gain challenging yet...


  • Malaysia Vertiv Co. Full time

    **Who we are**: Nearly all aspects of our lives involve the use of technology. It is how we work and play and do anything in between. This connectivity or use of data is built into the very fabric of our society. It is vital to human progress. Vertiv believes there is a better way to meet this accelerating demand for data — one driven by passion and...

  • Regional HR Manager

    Found in: beBee jobs MY - 3 weeks ago


    Malaysia Agensi Pekerjaan Alpha Alliance Sdn Bhd Full time

    Responded to 75% or more applications in the past 30 days, typically within 6 days. Job details Job details Here's how the job details align with yourprofile . Pay RM 7,000 - RM 12,000 a month Job type Full-time Location Full job description 1.Recruitment and Talent Acquisition: -Lead the regional recruitment strategy, partnering with hiring...

  • Regional Finance Manager

    Found in: beBee jobs MY - 2 weeks ago


    Malaysia APAC Michael Page Full time

    Regional Finance Manager oversees financial operations, including budgeting, forecasting, and financial reporting, to ensure the organization's fiscal health and compliance with regulations within SEA. They also provide strategic financial guidance to support decision-making and drive business growth.Client DetailsA consumer goods business that is passionate...

  • Regional HR Manager

    Found in: beBee S MY - 3 weeks ago


    Malaysia Energy Jobline Full time

    Overall Purpose of the Job: Provides strategic and operational support to managers to meet business needs, ensures adherence to HR policies and procedures and manages the administration of HR activities within area of responsibility. Area of responsibility can cover multiple locations within a defined geographic area such as a Region and/or a large or...