Marketing Manager

3 weeks ago

Remote, Malaysia Economics Design Full time

_Remote Position → Preference will be given to applicants located in South East Asia. Other locations considered._

**Who we're looking for**

**Economics Design** is seeking a talented individual who is passionate about marketing & communications strategies who possesses infinite curiosity. You are the key person who is responsible for researching, developing, communicating and executing strategic marketing plans to meet the company’s goals.

You will be involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that you have hands-on experience using various digital marketing platforms, namely in the order of priority — YouTube, Discord, Twitter and Reddit.

**What you’ll focus on**
- Strategy_
- Conduct competition research and market analysis to identify the target audience to forecast market trends
- Create marketing strategies and campaigns in the market, with new and existing products and services
- Work closely with the consulting team to execute and launch the marketing campaign and strategies
- Plan, reach out and co-organise bi-weekly community calls on Discord
- Coordinate with the company’s overall plans and create quarterly and monthly marketing strategies
- Use customer feedback to ensure community satisfaction
- Tap into current marketing trends to create new ad-hoc marketing campaign for the community via content creation. This includes a collaboration with the research team
- Evaluating campaign performance, data analytics and provides recommendations
- Helps shape the brand positioning and narrative while targeting the proper audience — community for education and B2B for the product/service.
- Ensures marketing strategies align with overall business strategy and target personas
- Manage the marketing team to vet the output and direction of marketing content
- Work closely with the management team in moulding the company's marketing strategy
- Ensure that the strategies are executed according to the project timeline in coordination with the marketing team and stakeholders
- Prepare press releases and publicity materials and attending press events
- Website and social media platform content update and content management
- Conduct budget reports and analysis
- Execution_
- Assist the team in the execution of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (YouTube, Discord, Twitter)
- Manage and maintain the company’s owned media including websites, YouTube, Discord and Twitter
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns of Economics Design and its subsidiaries
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Works closely with the marketing strategist and the internal marketing team and/or digital agencies
- Submit reports in a timely manner

**About you**
- Experience with YouTube, Discord, Twitter
- Keen and curious learner
- Creative thinker, data-driven and enjoys experimentation
- In tune with and actively expands your soft skills, with a focus on communication and self awareness
- Bachelor’s degree in Marketing, Communications, or related field (preferred)
- Experience in and enjoys working remotely with a geographically dispersed and culturally diverse team
- Understanding of remote-first, asynchronous collaboration approaches
- Minimum 4 years of experience as a marketing manager or similar role (preferred)
- Analytical mindset and critical thinking
- Keen interest and knowledge of the Web3 ecosystem (preferred)
- Proven track record of project management and strong attention to detail
- In-depth knowledge of CRM software and content management systems
- Excellent communication skills, both verbal and written
- Exceptional leadership skills
- Organised, self-sufficient and enjoys working with autonomy
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C, B2B and B2B2C social media, Substack
- Deep knowledge of web analytics tools (e.g. Google Analytics)
- Skills and experience in creative content writing

**How to Apply**

Does this position sound like a good fit and gets you excited?
- Given the opportunity of working together, what are your plans for the next 30, 60 and 90 days?

**Job Types**: Full-time, Permanent

Pay: RM7,000.00 - RM14,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Monday to Friday

**Experience**:

- Marketing Management: 2 years (required)

Application Deadline: 08/18/2023

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