Social Media Marketing Executive

2 weeks ago


Petaling Jaya, Malaysia Hebe Beauty Style Sdn Bhd Full time

**Responsibilities**:

- Create and implement engaging social media campaigns across platforms such as TikTok, Instagram, Facebook, XiaoHongShu, and others, specifically tailored for cosmetics and skincare beauty brands.
- Strategically plan and organize the social media content calendar in advance, aligning with current trends and seasonal themes to ensure seamless execution.
- Oversee all aspects of the company's social media channels, from content ideation and planning to creation, shooting, video editing, scheduling posts, and performance analysis.
- Foster community growth and brand loyalty by actively engaging with the audience through timely responses to comments, messages, and inquiries.
- Identify and coordinate with suitable models for beauty product content shooting, ensuring alignment with brand values and messaging.
- Regularly monitor and analyze the performance of digital marketing campaigns, providing insightful reports and recommendations to optimize strategies.
- Keep abreast of the latest social media trends, best practices, and emerging digital technologies, implementing them effectively to enhance campaign effectiveness.
- Track online conversations and consumer feedback, including competitor activities, to identify trends, opportunities, and areas for improvement.
- Work closely with the creative team, providing creative insights and compelling storytelling to enhance the content shooting and editing process.
- Evaluate social media presence, including advertising spend and consumer feedback, to compile monthly reports and provide actionable recommendations for improvement.
- Undertake any additional tasks or projects assigned by superiors or the company to contribute to overall marketing objectives.

**Job Requirements**:

- Bachelor’s Degree / Diploma in Marketing, Digital Marketing, Mass Communication, Broadcasting, Multimedia, Graphic Design, Business Management, or related field.
- 2-3 years of hands-on experience managing social media pages for cosmetics and skincare beauty brands.
- Proficiency in Mandarin and English.
- Strong time management skills with the ability to prioritize tasks effectively.
- Proficient in managing accounts on various social media platforms including Instagram, Facebook, TikTok, YouTube, Google+, XiaoHongShu, etc.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of digital marketing analytics tools and methodologies.
- Creative mindset with a passion for staying updated on industry trends and best practices.
- Knowledge of professional editing software like Adobe Premiere Pro is a plus point.

**Salary**: RM3,000.00 - RM4,500.00 per month

**Benefits**:

- Additional leave
- Dental insurance
- Maternity leave
- Parental leave
- Professional development
- Vision insurance

Schedule:

- Monday to Friday

Expected Start Date: 04/01/2024



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