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Marketing Director

4 months ago

Remote, Malaysia Abdoolally Ebrahim Housewares Limited Full time

**Marketing Director**

**Overview**:
Our traditional OEM business is changing as we enter the world of branding. Our Marketing Director will be focused on supporting this change and building go-to-market strategies for our brands to drive revenue and gross margin. This role will be supporting product development through market research and identification of consumer needs as well as building a host of consumer and client facing assets to bring our brands to life.

You will work closely with the executive team to ensure that our products are meeting the needs of our customers and contributing to the long-term success of the company. **This is a remote position with flexible hours, it can be worked on full-time or part-time basis.**

**Key Responsibilities**:

- Develop and implement go-to-market strategies that drive gross margin and revenue growth whilst achieving business objectives.
- Conduct market research and competitive landscape analysis to identify customer needs and preferences, opportunities and threats and use this information to inform product development and product GTM strategies.
- Analyse sales and market data to identify trends and opportunities for growth, and use this information to inform marketing strategies.
- Work with the executive team to identify and connect with industry influencers to be promoters of the company’s offering.
- Work closely with the sales team to develop and execute lead generation programs that drive qualified leads to the sales team.
- Develop and manage marketing budgets to ensure that resources are allocated effectively and efficiently.

**Qualifications**:

- Bachelor’s degree in marketing, business, or a related field.
- 7+ years of experience in product development and/or market research, with a focus on consumer goods/products. Experience with kitchenware is a huge plus.
- Strong analytical skills and experience using data to inform decision-making.
- Strong understanding of product development and market research methodologies.
- Excellent communication skills, both written and verbal.
- Ability to work independently and manage multiple projects simultaneously.
- Passion for sustainability and ethical business practices.

**Who are we?**

Abdoolally Ebrahim Housewares Limited (AEH) is part of the Abdoolally Ebrahim Group, which was established in Hong Kong in 1842. Innovating for 180 years, the company has grown into a market leading product development house and has extensive sourcing knowledge in the Housewares and Kitchenware industry.
- Conduct market research to identify customer needs and preferences, and use this information to inform product development and marketing strategies.
- Lead the development of new products from ideation to launch, working closely with cross-functional teams including R&D, design, and operations.
- Develop and manage product development timelines and budgets to ensure that products are launched on time and within budget.
- Conduct competitive analysis to identify opportunities and threats in the market, and use this information to inform product development and marketing strategies.
- Provide regular updates to the team on product development and marketing performance, including key metrics and trends.
- Develop and implement marketing strategies that support business objectives and drive revenue growth.
- Develop and manage marketing budgets to ensure that resources are allocated effectively and efficiently.

**Job Types**: Full-time, Part-time
Part-time hours: 20-40 per week

**Salary**: RM100,000.00 - RM170,000.00 per year

**Benefits**:

- Work from home

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

Application Question(s):

- How many years of experience in the Marketing Director position?
- How many years of experience in product development and/or market research, with a focus on consumer goods/products?
- Do you prefer working on a part-time or full-time basis?