Marketing & Communication Manager
4 days ago
**Employer Background**
Public Listed Property Developer
**Position Title**
Marketing & Communication Manager
**Salary Range**
Up to RM13,000
**Working Location**
Penang Island
**Responsibilities**
- Develop a communications and PR strategy with agency that aligns and supports the objectives of the marketing plan which also ensures synergy with the mall’s business plan and strategic intent.
- Develop and maintain brand positioning strategy for Mall
- Complete and maintain shopper segmentation to prioritize management focus and marketing spending across geographic, channel, and consumer segments
- Manage on-going people count, shopper, market and competitive analyses
- Form and manage strategic alliances with partners to build effective marketing programmes
- Evaluate potential partnership marketing opportunities and recommend which to pursue
- Develop innovative marketing and promotions plans for the Mall and retailers,
- Control and manage marketing and promotions budget
- Implement and manage Mall wide reward/loyalty programme
- Lead, motivates, organise and manage the Marketing and Promotions team
- Prepare standard operating procedures, and continuously improve key marketing processes such as marketing planning, positioning strategy, media planning, promotions, and budgeting
- Organise events and opening celebrations for the Mall, including display and decorations to support these events
- Develop, execute and manage a Business-to-Business marketing strategy to support Leasing efforts to achieve leasing objectives
**Requirements**:
- At least five (5) years of working experience as assistant manager or managerial role in Marcom of shopping mall property
- Applicants should be independent, pro-active, result-driven, market oriented with good communication skills.
- Possess strong analytical, strategic thinking, detail oriented with the ability to manage multiple tasks.
- Demonstrated creativity documented immersion in social media.
- Excellent negotiation, analytical, accurate with details and able to work under pressure with tight deadlines.
- Computer literate.
- Must possess own transport, willing to travel in meeting tenants/customers as required.
**Salary**: RM10,000.00 - RM13,000.00 per month
Schedule:
- Monday to Friday
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- the: 6 years (preferred)
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