Marketing Executive
6 months ago
**職位描述**
**主要責任**
- 制定和實施行銷策略
- 有助於制定全面的行銷策略
與整體業務目標保持一致。
- 與行銷團隊密切合作,制定符合公司目標的全面行銷策略。
- 跨各種管道執行和管理行銷活動,
確保品牌一致性和資訊有效性。
- 市場研究與分析
- 進行徹底的市場研究,以確定趨勢、顧客需求和競爭對手的活動。
- 分析行銷數據和關鍵績效指標,以完善策略並提高行銷活動績效。
- 市場研究:進行市場研究以識別趨勢、競爭對手活動和顧客偏好,並利用這些資訊來完善行銷策略。
- 數位和內容行銷
- 監督數位行銷舉措,包括社群媒體、電子郵件
活動和線上廣告。
- 利用 SEO 和 SEM 策略來提高線上知名度並增加流量
到我們的數位平台。
- 精心設計與目標受眾產生共鳴並進行溝通的訊息
我們的產品/服務的獨特價值主張。
- 數位行銷:執行線上行銷計劃,包括社群媒體活動、電子郵件行銷和內容創建,以提高品牌知名度並產生潛在客戶。
- 內容創作:為各種行銷管道開發引人入勝且引人注目的內容,包括部落格文章、社群媒體更新和宣傳資料。
- 協作和關係建立
- 與銷售、產品開發和其他部門進行跨職能協作
團隊以確保整合行銷工作。
- 與外部合作夥伴、機構建立並維持牢固的關係,
和影響者。
- 活動績效衡量
- 使用以下方式監控和分析行銷活動的績效
相關指標。
- 提供領導團隊定期報告和見解,使
數據驅動的優化建議。
- 預算管理
- 有效管理行銷預算,優化支出以獲得最大收益
影響力和投資報酬率。
- 評估並與外部供應商和合作夥伴談判合約。
**工作要求**
- 行銷、商業或相關領域的學士學位。
- 1 - 2 年行銷職位經驗,最好具備策略能力。
- 成功的活動管理和執行的良好記錄。
- 強大的分析能力,能夠解釋數據並得出可行的見解。
- 優秀的書面和口頭溝通能力。
- 熟悉行銷工具、分析平台和 CRM 系統。
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