CRM & Partnership Executive (Marketing)
6 months ago
**Role Purpose & Responsibilities**
- Responsible to increase brand loyalty and expand the company brands.
- Assist in all partnership engagements and relationship management.
- Assist in marketing activities execution where applicable.
**Main Responsibilities**
- **Business Acumen**_
- To assist in planning and delivering Customer Relationship Management (CRM) strategies across the organisation with a view to retaining existing customers, increasing brand loyalty and expanding the company brands.
- **People **_
- To ensure the customer database is correctly segmented for targeted marketing activities.
- To collaborate with other departments to ensure the CRM strategy works well for every aspect of the business.
- To communicate all relevant marketing plan and events to other departments and third party (Merchandising, Operations, Finance, IT, and outsourced agency).
- Coordination and alignment with internal departments, outlets team, projects Team, agency and work groups.
- Support and champion any other Marketing-related projects or tasks that add-value to the Team.
- To assist in all partnership collaboration, program, and relationship management with partners.
- To assist in marketing activities execution.
- **Process**_
- To execute the final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
- To implement marketing plans that enhances members’ journey.
- To assist in developing testing strategies to guarantee the most efficient approach for the organisation and its customers.
- To come up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.
- To participate in all company events and campaign.
- To perform other duties as assigned.
- To adhere and enforce all Company’s policies and procedures.
- Undertake / participate in any ad hoc projects or other relevant duties as assigned from time to time.
**Knowledge, Skills and Experience**
- **Requirements**_
- Required language(s): Bahasa Malaysia, English, Mandarin.
- At least 1-3 year(s) of working experience in marketing field with customer loyalty program experience.
- Skills required: Communication Skills, Planning & Organization and Analytical Skills.
- Able to work independently, a team player, responsible and high integrity.
- Computer literate in MS Office.
- Required to have Intermediate-Advances skills in Microsoft Excel.
- Strong interpersonal skills.
- Excellent communication skills both oral and written.
- Creative writing.
- Ability to multitask and work good under pressure.
- Excellent time management skills.
- Problem solving oriented.
- Analytical skills.
**Job Types**: Full-time, Permanent
**Benefits**:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Yearly bonus
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