Assistant Vice President, Channel

6 months ago

Bukit Jalil, Malaysia Astro Full time

WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.

“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”

JOB RESPONSIBILITIES:

- Build a diversified, robust and productive network of sales channels to serve segments for Astro products & services.
- Primary focus is to win dominant share of household segments with broadband/ fibre offerings by building reseller relationships, and subsequently develop win-win partnerships with other adjacent businesses (from electrical & electronics to e-commerce & connectivity-powered solutions) for pay TV, no frills and OTT offerings.
- Beyond the obvious goals of value creation and resource management, the role requires strong relationship building and powerful business ideas.
- Enablers include but not limited to new business models, incentive management, relationship development, process design, and effectively leveraging the sales & marketing machinery.
- Key focus is implementation and operational excellence to deliver high levels of productivity. Additionally, manage relationships and market intelligence to drive new ideas for growth.

Measures of success
- Increase ratio of indirect sale-to-direct sales via focus on resellers
- Count of sustainable and sizable new partners
- Revenue value acquisition of partners, defined by nature and cost of channels
- Quality of acquisition subs both in survivability and plan mix
- Operationalize GTM- POSM/ touchpoint audit, NPS, attrition rate of dealers, productivity

How is your day to day looking like:

- Idea development and implementation, for new relationships and channel campaigns
- Co-develop and expand Astro touchpoints for acquisition, grow productivity and yield
- Feedback loop, design and execute enhanced customer experiences in channel/ channel readiness
- Improve business process, incentive design and operations to support channels
- Channel insights and performance management
- Modernizing digital capabilities relating to channel performance to provide efficiency, agility
- Manage productivity of assigned channels (retail, dealers, resellers, and more)
- Integrity, compliance and brand stewardship in relation to partners
- Manages Astro leadership and stakeholders for alignment and approvals, maximizing organizational capabilities to deliver goals.
- Where necessary, guide project management and go-to-market preparation to deliver channel performance.

**REQUIREMENTS**:

- Degree in in the field of business, marketing, product management or any other related field
- A minimum of 7 years working experience in sales, marketing, content distribution, telecommunications and/ or technology.
- Strong appreciation and understanding of content, connectivity, technology and/ or household solutions
- Excellent communication skills to clearly articulate business strategy and create compelling case for value creation
- Highly capable in developing business cases and operational execution of partner relationships
- Robust analytical skills, business empathy, has a knack for innovation and attention to detail
- Exceptional communication skills to brings diverse group of people towards a common direction.
- Attitude/ aptitude to be hands-on and on-ground as and when necessary, with skills to develop SOPs and frameworks for operational excellence

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