Manager - Revenue Analytics

2 weeks ago


Kuala Lumpur, Malaysia ZALORA SOUTH EAST ASIA PTE LTD Full time

**Who are we?**

The Revenue Office is a new function in Zalora, tasked to optimise anything that affects the revenue/ conversion funnel. We consider product, customer and tech platforms as constraints, and use all the levers at our disposal (price, campaign, search, sorting, and processes around them) to get the best possible outcome (read Sales and Profit). It is a standalone department from commercial and marketing.

At Zalora, we operate in a fast-paced environment, so it won’t be a stroll in the park and there will be plenty of challenging work in parallel. You can expect to be stretched to deliver quality work with relatively short turnaround time, take ownership of your deliverable, and also an abundance of learning. You will start right away from the topics that drive our strategy and impact our performance directly, working together with many different teams and be exposed to amazing people.

**What will you do?**

We are a highly ambitious team, so we already have numerous projects and initiatives in progress, from personalisation experience to CRO experiments, from pricing elasticity modelling to campaign strategy optimisation. We also drive strategic discussions by aligning performance measurements, setting actionable targets for operational teams and ensuring accuracy of forecast models.

Your focus will extend beyond pulling the data and crunching the numbers. Your main role is to establish the analytical framework around all the other teams within the Revenue Office, including but not limited to:

- Standardise KPIs to be optimised for and ensure accuracy of tracking as per definition, working closely with the Data Warehousing and Tech teams
- Set targets across various sales and profitability KPIs for individual teams within Revenue and empower them with dashboards required to monitor performance
- Own predictive model for weekly reforecasts, factoring in seasonality and expected impact from levers controlled by Revenue team, e.g. campaigns, pricing strategy, CRM lifecycle and onsite discovery experience
- Drive weekly performance review across Revenue department and steer the trading direction accordingly to ensure delivery of business plan, with consideration of external impact from Commercial (buying and planning) and Marketing (traffic and campaigns)
Propose the methodology and drive business analysis to validate hypothesis and support decision making, ensuring confidence via statistical significance from proper A/B test setups whenever feasible
- Be the SME of our data analytics ecosystem from the Revenue end user perspective, for data/ dashboard availability and technology stack, including Tableau and Mixpanel
- Oversee junior members to ensure project delivery quality and guide their development into solid independent contributors
**Who are we looking for?**
- You are innately curious, highly analytical and enjoy distilling complex business questions into technical requirements and find answers in the data
- You have a track record of initiating and leading cross-functional projects, and then driving them to completion
- You have at least 3 years of experience in one or multiple of the following areas: online fashion or e-commerce, business analytics, data storytelling, predictive modelling, business intelligence
- You possess a degree from top university in a relevant quantitative discipline, such as business analytics, mathematics, data science, statistics or computer science
- You have excellent communication and data storytelling skills to effectively present findings with data visualisation tools like Tableau or Power BI
- You are comfortable using SQL/ BigQuery for data munging, exploration, and analysis
You thrive in a collaborative and dynamic environment
**Nice to Have**
- Experience working at a startup or fast-growing organisation
- Experience using R or Python for data analysis and modelling
- Experience with product analytics tools such as Mixpanel
- Familiarity with principles of business intelligence and data infrastructure
**The ZALORA Story**
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale ecommerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.n6Vz1PHPIV



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