Area Manager, Retail Management China

2 weeks ago


Melaka, Malaysia Coach Full time

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit **Our People **page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

**Title: Area Manager**
**Location: Chengdu**

**Reports to: Region Director, Retail Management, China**

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

**Primary Purpose**:
To manage the sales, operations, and staff development of the Full Price stores in West of China to achieve maximum profitability, compliance with company procedures and excellence in customer service.

**The successful individual will leverage their proficiency in Retail Management to...**

**Brand Integrity across Divisions**
- Serve as the market expert, ensuring that the brand is consistently represented to Coach standards across divisions
- Provide insight and be able to influence assortments, pricing strategies, and Visual Merchandising standards tailored specifically to the market
- Share market best practices across divisions
- Develop systematic reporting for macro trends (real estate development, trading conditions, competitive activity, travel patterns)
- Partner with Visual Merchandiser and provide dotted line direction
- Partner to ensure all goals & objectives are met across all divisions
- Partner to roll out cross-channel product & brand standards training

**Retail**
- Sales Generation & Customer Service
- Ensure the highest level of customer service is being provided in area stores
- Work with Store Managers to achieve sales goals
- Recognize best sellers and superb customer service, while serving as a role model for both
- Staff Training & Development
- Interview, screen, hire, coach and counsel Store Managers (and Assistant Store Managers if appropriate) in accordance with Coach policies
- Delegate duties and responsibilities to foster a sense of ownership among Store Managers and to increase efficiency of store operations
- Ensure consistent management, operational practices and customer service in all stores in area
- Implement Coach training programs (e.g. Coach Quick-Start, Sales Training, Product Knowledge, etc.); hold regular staff meetings and initiate on-the-job training; supervise and train Management Team to develop their managerial skills.
- Merchandise Management
- Ensure stores present merchandise in a manner that will maximize sales and achieve optimum merchandise turn, and are reflective of Coach corporate direction. Work in partnership with store management, RMP, and through supervision of Visual Manager
- Stay current on product range and educate staff on competitors’ products offering
- Oversee maintenance of accurate inventory records
- Funnel product improvement ideas and feedback to corporate
- Operations
- Comply with all local lease and statutory obligations as well as with local codes
- Identify methods for lowering expenses and increasing overall store profitability
- Uplift the store productivity by maximize the HC management
- Uphold highest standards on all Company audits
- Ensure that all people management (new hires, terminations and change in status) is promptly and accurately completed in PH system
- Ensure Time & Attendance system is reviewed/approved on time in each payroll cycle
- Ensure execution of performance management for area, including reviews, goals, and disciplinary action process

**The accomplished individual will possess...**
- Prior experience in an upscale retail environment, including 6 years as a multi-store manager; or previous management experience as a multi-store manager preferred
- Specific management of China market is mandatory, including knowledge of the international tourist business, specifically the foreign consumer
- Ability to work with and motivate multiple levels within the Coach organization
- Must demonstrate the ability to effectively communicate important issues related to Market to Coach Sr. Management, and partner on solution



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