Category Specialist

9 hours ago


Petaling Jaya, Malaysia Kimberly-Clark Full time

**Your Job**:

- Individual contributor with comprehensive knowledge in specific area; knowledge base acquired from years of experience in particular area
- Works independently based on strategic direction and requires limited direction to complete assignments
- In-depth knowledge of some functional areas are required to complete work responsibilities
- Provides recommendations and influences strategic decision making
- Requires ability to interpret and adapt theory and textbook concepts into workable solutions for delivery of work

As the **Category Specialist / Assistant Category Manager,** you’ll help us deliver better care for billions of people around the world.

**About Us**:
People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world. Kimberly-Clark proudly leads the way in providing better care for a better world.
- Kimberly-Clark proudly leads the way in providing better care for a better world. _

**_Led by Purpose. Driven by You_**

**Role Overview & Primary Accountabilities**:
**Co
- lead development of annual regional category strategy and execute assigned strategic projects on time
- in full **(Time spent
- 30%)**:

- Works with Regional Category Managers to co-own annual business plans and feedback into the SBP/ ABP process to develop robust share gain/ growth plans for assigned categories.
- Owns and drives 2-3 strategic regional projects for the assigned categories coming out of the SBP/ ABP process, focused on growing topline or improving bottom-line
- Responsibilities within project include (but not limited to)
- End to end project ownership and management
- Proposing project charter and execution plan as per project mgmt. best practices
- Run projects from concept > prototypes > execution by developing compelling business cases & best marketing mix (6Ps)
- Lead development of GTM and Commercialization plan aligned with regional priorities in collaboration with cluster teams, ecommerce team and other cross functional teams
- Lead cross functional team to run project through gates and deliver on milestones using established practices (Agile/ IMF)
- Develop and implement optimized processes and tools to more effectively and efficiently support projects
- Finds ways to Identify further growth opportunities and unmet chooser/user needs within assigned projects to further support profitable growth.
- Owns analysis, reporting, presentations pre/ post launch for assigned projects to define & execute corrective actions
- Works ongoing with cluster sales & marketing managers to ensure alignment on project priorities in order to support their segment and channel business plans including commercializing & sales capability building

**Leads assigned go to market workstreams for impactful launch deployment **(Time spent
- 30%)**:

- ** Packaging
- **Works with agency, cross functional teams & clusters to execute packaging transition within defined timelines for all category x cluster combinations using established tools/ processes
- ** ETQ**:

- Owns ETQ system for claims logging and renewal for all claims across categories using approved claim matrix & substantiation from catg mgrs
- ** Certifications
- **Owns certification requirements across SKUs and categories and highlights/ activates renewal as required with support from catg mgrs.

**Owns & drives category strategy & deployment on ecommerce **(Time spent
- 20%)**:

- ** Category ecom strategy deployment
- **Works with eCom team to ensure category product and portfolio strategy exists in line with regional category strategy and translates it seamlessly to the ecommerce channel strategy.
- ** Category ecom readiness
- **Works with ecom team to ensure product listings are ready and in line with category objectives to grow share in our fastest growing channel to end users.

**Leads competitive & market tracking efforts for the category team **(Time spent
- 10%)**:

- Development of relevant category specific Competitive and Market Intelligence in key categories by researching and interpreting relevant new category & competitive developments in target markets
- Develops and shares quarterly tracker highlighting competitive activity in different clusters by working with country marketing teams
- Tracks local/ cluster led projects, initiatives, challenges across growth levers like innovation, pricing, DTV, ECS, & commercialization and presents back to category team once a quarter
- Analyzes SFDC information by category/ key project and reports back to category team on potential areas of interventi


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