Channel Ops, Tiktok Shop Shopping Center

6 months ago

Kuala Lumpur, Malaysia TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team
TikTok is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation

Part of the Global E-commerce team, we are looking for business leaders to drive the growth for TikTok Shop’s newest e-commerce feature - TikTok Shop Shopping Center.

TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

**Responsibilities**:

- Responsible for the construction and operation of various live/short video/graphic e-commerce channels in centralized scenarios, including but not limited to: various shopping guide channels, marketing channels, vertical channels, etc.
- Responsible for UV/GMV/CVR/retention and other key metrics
- Formulate channel operation strategy, esp. the assortment strategy underlying the channel performance.
- Promote channels via various marketing activities and enhance consumer mindshare
- Cooperate effectively with various stakeholders, including category, product and integrated marketing teams; create SOP and playbooks

**Qualifications**:

- Bachelor's degree or above. At least 5 years of work experience in e-commerce, with channel operation experience
- Data analysis and mining capabilities
- Strong communication and collaboration and project management skills
- Proficiency in English

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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