Product Marketing, Asst Manager
7 months ago
Position Summary
Role and Responsibilities
Product Planning
- To develop pipeline plan, co-ordination and execution of plan in assigned product and location
- Manage overall product line life cycle and overall stock aging status
- Create and enhance values of product, accessories, content and services of products
- Ability to execute AP2 forecast and GFK analysis
- Revenue, pricing and profitability forecast for new products
Market Research
- Conduct consumer / market research by maintaining understanding of market landscape, customer requirements and mapping of competition activities
- Responsible for analyzing market trend and data using internal and external secondary research and hands on primary research to provide perspective to influence portfolio of products and launches
- Able to identify product gap and business opportunities
Business Management
- Manage phase-in-and-out, monitor performance and make adjustments to products plans based on results
- Responsible for setting business sales target and forecasting of sales
- Consolidate sales, retail plan and functional plan for new initiatives
- Liaise with cross functions including Corporate Marketing, Retail Marketing, Finance, Supply Chain and to be point contact to HQ
- Lead product launch brief prior to new product launches
- Conduct periodic product training to relevant parties
- Lead the development of yearly business management plan
Administration
- Prepare and circulate information regarding competition’s new product launches and product benchmark against competitor’s product range line-up
- Responsible for tracking and reporting performance of key product launches
- SCM/MCS co-ordination and operation
LI-SME #LI-MidSenior
Skills and Qualifications
- Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
- Normally receives little instruction on day-to-day work and receives general instructions on new assignments
- Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
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