Executive, Central Marketing

3 weeks ago

Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**:
Assistant Manager, Commercial Marketing

**Role Purpose**:
Executing and implementing marketing plans in accordance with the Assistance Manager of Commercial Marketing.

**Key Accountability**:

- To assist Assistant Manager on executing, tracking and implement campaigns (tactical, ancillary, brand) that set by Commercial and Marketing team to achieve revenue target.
- To execute campaigns across all channels including IBE, social media, offline platforms that is relevant to the countries, ATL, BTL, digital adaption or handouts.
- Coordinator between internal team partners during pre-campaign planning in requirement gathering, monitoring campaign deliverables and consolidating post campaign analysis for overall performance.
- Liaising with strategic partners, internal stakeholders and key customers.
- Monitoring the activities of marketing teams to ensure designated tasks and set targets been delivered.
- To ensure brand standards on website and all other communications.
- To manage the production of all marketing collaterals and visual merchandizing in connection with various product and promotion initiative.
- Coordinating company representation at relevant conferences and exhibitions.

**Qualifications & Working Experience**:

- Degree in Marketing, Business Management and other related field with 2 years of working experience.
- Diploma in Marketing, Business Management and other related field with 2 years of working experience.

**Skills & Knowledge**:

- Degree in Marketing, Business Management or a related field would be preferable.
- Familiarity with Digital Marketing ads, platforms and campaign execution is a plus.
- Minimum 2 years experience in Airlines business & managing a team.
- Positive attitude, dynamic and forward mindset.
- Have sense of punctuality and responsibility.
- People who valued teamwork, analytical and focus on problem solving.
- Good communication and interpersonal skills with ability to interact with people at all levels.
- Able to prioritize and work independently with mínimal supervision.

**Key Challenges**:

- To demonstrate Marketing's value - Marketing is a critical business function, driving growth and creating a commercial advantage for company.
- Understanding customers behavior - To use internal & external data on the customer's behaviour towards MH products & services.
- Digital strategic - Skills gaps in analytics and content marketing and lacked working knowledge of SEO, social media and programmatic advertising.

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