Marketing Technology

2 weeks ago


Petaling Jaya, Malaysia FrieslandCampina Full time

What we ask
- Minimum 6 years of working experience with relevant track record working on marketing tech/CRM and consumer/customer service.
- Proven and solid experience in working with CRM technology in general and Salesforce CRM particularly.
- Clear understanding of how to leverage consumer data.
- Strong communicator to various levels as well as business departments.
- Able to empathize with creative, technical, and business needs, and balance these against considerations of time and cost.
- Understand taxonomy of digital properties and tracking will be an added advantage.

What we offer
- Competitive salary and work benefit package.
- Passionate, energetic and innovative work culture.
- Outstanding career growth and development opportunities.
- Join a high performing team.
- Vacancy description- Understand how systems are interconnected to integrate data between platforms and take the lead in designing workflow integrating all digital platforms to provide great consumer engagement experience aligned to marketing objectives.
- Design, drive and implement CRM strategies to build strong relationships with consumers by developing and implementing strategy for end-to-end consumer journey (awareness, consideration, conversion/purchase, post purchase, loyalty).
- Responsible for creating consumer engagement through technology implementation by actively proposing, managing, and maintaining marketing technology solutions that meet business needs to build strong relationships with consumers. Lead in strategy and oversee implementations by appointed agency partner(s).
- Responsible in managing data collection and maximize efficiency of the CRM data and software to improve consumer care. Maintain and ensure high levels of data hygiene and integrity with data feeds.
- Work with relevant stakeholders to measure, report and analyse consumer engagement activities to derive meaningful insights and recommendations.
- Manage and monitor users lead acquisition strategy in line with marketing objectives to recruit new users.
- Design, plan, execute and optimize CRM strategies including new users acquisition and consumer engagement activities (EDM and SMS blasts).
- Drive marketing technology solutions and be an advocate within the organization.
- Implement website update and key liaison with global FrieslandCampina team on website related matters.


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