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Marketing & Operations Strategy (Cashback & Coins)

5 months ago

Kuala Lumpur, Malaysia TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Join us as we drive the future of e-commerce here at TikTok.

In this role, you will responsible to launch the coins cashback program, strategize and optimise operations as needed, plan relevant promotion mechanisms and gamification to increase user engagement and set up product guidelines and SOP.

**Roles & Responsibilities**:

- Manage overall cashback program launch, strategy, operation and optimization, responsible for program scaling and P&L/ROI
- User strategy operations: strategic planning and operations of relevant promotion mechanisms and gamification, to increase platform user engagement
- Seller strategy operations: develop seller program and implement GTM progress to increase program penetration
- Product and SOP operation: develop product optimization and work on engagement features operations, establishing process guidelines across functions

**Qualifications**:

- A minimum of 2 years experience in top e-commerce companies in an operational or strategy role, cashback/coins/loyalty program background is preferred
- Strong project management and problem solving skills, able to collaborate with various functions and manage 0-1 projects
- Data driven, strategic thinking and good analytical skills, able to use A/B experiments to validate and optimise user and seller strategy
- Fluent communication in English

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.