Retail Analyst

6 days ago


Kuala Lumpur, Malaysia Standard Chartered Full time

**Job**: Retail Banking

**Primary Location**: Asia-Malaysia-Kuala Lumpur

**Schedule**: Full-time

**Employee Status**: Permanent

**Posting Date**: 05/Feb/2024, 3:27:49 AM

**Unposting Date**: Ongoing

**Role Responsibilities**

**Business**
- Maintain internal data-mart.
- Client segmentation by Data Mining to identify the right variables for Segmentation
- Trend Analysis in CPBB Client book/ KPIs and highlight risk and opportunities to business
- Develop a full suite of Marketing Triggers/Analytics tools for Country.
- Preparation of monthly CPBB Clients Analytics packs; Highlight the key trends to management
- Client profiling: Client segmentation, product mapping, need analysis and psychographics.
- Analyse and establish early predictors of performance for different channels Business
- Work with Digital Head and Cross functional teams to deliver on Digital transformation initiatives with data led insights on the key drivers to drive digital growth in country
- Create a strategy and plan for CPBB Banking to deliver their budget, consistent with global frameworks
- Design & implement campaigns to test hypothesis and generate insights
- Accountable for end to end management of campaign: Designing, Execution, Tracking
- Develop and agree with business on financial model for each campaign
- Liaise with business to develop client proposition and execution modalities
- Pre-post tracking of campaign for an agreed period
- Design segmentation and align campaign across customer and product life stage through customer channel of preference
- Effective governance on campaign and leads management enabled through regular governance forum and business performance reviews
- of preference
- Effective governance on campaign and leads management enabled through regular governance forum and business performance reviews

**Processes**
- Continuously improve operational efficiency and process effectiveness
- Ensure effective management of operational risks within the function
- Comply with applicable internal policies, and external laws and regulations

**People & Talent**
- Champion and act as role model of the group’s values
- Drive an environment of collaboration, both within CPBB Banking and across the wider Group, to ensure issues are raised and blockages are resolved in a timely manner

**Risk Management**
- Interpret the Group’s financial information, identify key issues based on this information and put in place appropriate controls and measures.
- Ensure data security and data sharing through secured channels e.g. SharePoint in password protected files.

**Governance**
- Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

**Regulatory & Business Conduct**
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Lead the Retail Analytics for CPBB to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] *
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

**Key stakeholders**
- Group/Region Analytics teams
- Group / Region/Country Product & Segment Teams
- Group / Region / Country Channels/distribution
- Group / Region / Country Risk Analytics Teams
- Group / Regional / Country Business Teams
- Support functions including Finance, Technology, Analytics Operation

**QUALIFICATIONS**
TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS
- Education - Post Graduate or University Degree
- Fresher or 1 years of relevant experience in Analytics / Banking / Financial Services Industry
- Analytics experience
- Campaign Management experience
- SAS, SQL
- Office tools (Excel/ PowerPoint)
- Project Management Skills
- Communication Skills
- MI Reporting & Data Management
- Benefit Measurement connecting to P&L

**About Standard Chartered**

We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we



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