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Performance Marketing Manager

1 month ago

Kuala Lumpur, Malaysia Parla Consultancy Sdn. Bhd. Full time

We're on the lookout for a dynamic and results-driven individual to join our team as a **Performance Marketing Manager**. If you're passionate about crafting effective paid search strategies, optimizing campaigns, and staying ahead of the curve in the ever-evolving digital landscape, this is the perfect opportunity for you

**Key Responsibilities**:

- **Strategic Planning**: Develop and implement effective long
- and short-term paid search strategies, ensuring a strong Return on Ad Spend (ROAS).
- **Budget Mastery**: Manage PPC budgets like a pro, enhancing platform accounts, and cultivating key client relationships.
- **Campaign Excellence**: Execute and optimize multiple PPC campaigns simultaneously across various platforms, including Google Ads, Amazon Ads, Social Media ads, and Bing.
- **Precision Targeting**: Conduct keyword and audience research to target specific groups, ensuring campaigns reach the right audience.
- **Data-Driven Optimization**: Track daily, weekly, and monthly Key Performance Indicators (KPIs) to identify opportunities for improvement and efficient spend.
- **Reporting Mastery**: Provide regular KPI reports to management through visually engaging dashboards.
- **Compelling Copy**: Craft engaging, clear, and concise copy for campaigns, ensuring a compelling and effective message.
- **Cross-Channel Alignment**: Ensure seamless alignment of campaigns across multiple channels, avoiding wasted spend or crossover.
- **Risk Mitigation**: Reduce the risk of click fraud and irrelevant spend, safeguarding campaign effectiveness.

**Skills, Knowledge, and Experience**:

- **Experience**: Minimum of 3-5 years as a PPC Manager or Digital Marketing Specialist focused on SEM.
- **Platform Proficiency**: Hands-on experience with multiple platforms such as AdWords, Facebook Ads, TTD, and Google Ads.
- **Analytical Prowess**: Strong analytical and numeracy skills, with the ability to translate large amounts of data into comprehensible and visual reports.
- **Dashboard Mastery**: Expertise in using and manipulating paid search dashboards to optimize spend.
- **Tech Savvy**: Confidence in using Google Analytics or similar tools to gather insights and drive informed decisions.

**Job Types**: Full-time, Permanent

**Salary**: RM6,000.00 - RM10,000.00 per month

**Benefits**:

- Dental insurance
- Flexible schedule
- Health insurance
- Maternity leave
- Meal allowance
- Opportunities for promotion
- Parental leave
- Professional development
- Vision insurance

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Performance Makeketing: 3 years (required)
- Google Ad Manager: 3 years (required)

**Language**:

- English (required)

Ability to Commute:

- Kuala Lumpur (required)