Regional Brand Manager

5 months ago

Kuala Lumpur, Malaysia LUXASIA Full time

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

**Role Purpose**:
Reporting to the Regional General Manager, the Regional Brand Manager will be overseeing one of LUXASIA’s portfolio of brands in both Singapore and Malaysia market, and to create a compelling vision and communicate with style and charisma. You are responsible for the sales mission and vision of the business unit. You will partner the principal(s) to develop the business strategies, objectives and targets for your respective brands. You will drive the brand awareness, expansion and penetration strategies to strengthen the position of the business in the market.

**Main Roles and Responsibilities**:
Channel & Retail Marketing
- Responsible for channel distribution growth/ expansion of the brand.
- Develop new business opportunities by analysing business needs and brand’s requirements.
- Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
- Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
- Constantly review the business plans with trade partners, re-strategize and initiate plans/ programs to drive sales.
- Ensure that sales are maximized through the effective analysis of sales data, monitoring of activity, observation of and response for trends, setting of priorities and evaluation of business initiatives.
- Deepen channel customer development through CRM program activations.

Product Management
- Responsible for the overall achievement of sales and profit target of the brand.
- Budget Management: Responsible for full P&L, including managing the A&P budget.
- Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
- Analyse product range, positioning strategy, pricing and promotions.
- Conduct market trend and competitor trend analysis, consumer insights and plan proactive actions.
- Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with the marketing, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption. Collaborate with multiple functional teams to ensure smooth business operation.
- Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
- Build a strong and sustainable partnership with principal.

Customer Relationship Marketing (CRM)
- Build and implement marketing plan (recruitment, CRM, events and promotions).
- Ensures that customer segmentation remain up to date and relevant for each campaign.
- Develops relevant and engaging brand communications behind the right product mix.
- Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing programs. Defines & executes CRM analytics.
- Strategize, develop and execute CRM programs for the brand.
- Evaluates CRM campaigns against target KPIs and shares learnings.
- Work with the right partners to recruit new clients or prospective clients. Develop a yearlong strategy and calendar for recruitment.

**Requirements**:
**Qualifications and Experience**:

- Minimum 5 years of experience in beauty /

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